How to Use SEO and SEM Together to Boost Your Digital Marketing Results

Do you have trouble deciding between search engine optimization (SEO) and pay-per-click (SEM) advertising?

Time for social Experts says that You can use either of these digital marketing strategies to advertise your website. Rather than relying solely on SEO or SEM, you should try combining the two. SEO and PPC have a synergistic relationship that can help you achieve higher digital marketing success when used together.

For meta descriptions, use SEM ad copy.

Meta descriptions for your website might be structured in the same or similar way as your best-performing SEM ads. Meta descriptions are used by search engines to determine how web pages should appear in search results. If you provide a meta description on a page, search engines will utilize it to generate the description for the page’s organic listings. While you can always experiment with alternative styles, PPC campaigns provide essential data for identifying good meta descriptions for your website. When running a PPC campaign, for example, you’ll learn which ad wording gets the most clicks. If one PPC ad’s click-through rate (CTR) is much higher than all other PPC ads, That ad language could be used as a meta description on your website.

Meta descriptions should be highly relevant to the sites they appear on. You can still evaluate your SEM advertising to see how to format meta descriptions the best way possible. Users are more likely to click on PPC ads with a high CTR since the ad language is compelling. When utilized as the meta description for a webpage, the ad copy should ideally have a similar effect by generating clicks and so raising the page’s organic CTR.

Share keyword data from SEO and SEM campaigns.

Keyword data is generated by both SEO and SEM. You can use Google Search Console and Bing Webmaster to figure out what keywords people used to find your website. You can use Google Ads or Bing Ads to see which keywords drove ad impressions and clicks with SEM.

For a more efficient digital marketing approach, you can share keyword data between your SEO and SEM campaigns. Log in to your Google Ads and Bing Ads accounts and run a search terms report on both platforms when executing SEO. Take note of any short- or long-tail keywords that are relevant to your website as you analyze these statistics. If you haven’t already, you should consider including these keywords in your SEO campaign.

When it comes to PPC, you may use your SEO keyword data to find fresh terms to bid on. You can examine which keywords generated impressions and clicks for your website’s organic results in Google Search Console and Bing Webmaster Tools. You could find new keywords to incorporate into your PPC campaign by viewing this keyword data.

Bid on the brand names of higher-ranked competitors.

Create a PPC campaign that particularly targets a competitor’s brand name if you can’t outrank their website. Your PPC ad should appear above the competitor’s organic listing when someone searches for the competitor’s brand name on Google or Bing.

Some webmasters are cautious to bid on competitors’ brand names in PPC ads because they believe it violates Google or Bing’s terms of service. Advertisers were previously forbidden from bidding on branded keywords by Google. This restriction was revoked by Mountain View in 2008. You can target competitors in your PPC ads as long as you don’t utilize their branded keywords in your ad copy.

Rank high for overpriced PPC keywords by optimizing your website.

Some PPC keywords are simply too costly to compete for. If a term has both a high commercial value and a high level of competition, you may need to bid $5 or more per click to get impressions and clicks.

Allowing pricey PPC keywords to reduce your return on investment is a bad idea (ROI). Instead of bidding on them, improve your website to rank well for them.

Remarketing advertising is used to target previous website visitors.

Remarketing ads are a low-cost and successful technique to entice users to return to your website. They’re available in Google Ads and Bing Ads, and they’re designed to target users who’ve already visited or interacted with your website. To establish remarketing advertising, you must apply the remarketing tag from Google or Bing to your website. The remarketing code will build a list of users that you can target after it is added.

Because they exclusively target previous visitors, remarketing ads are most effective when combined with other digital marketing strategies, such as SEO. More organic traffic will be generated as your web site’s search results improve. Each user who finds your website through an organic listing and visits it will be added to your remarketing list. You can then use highly relevant remarketing advertising to target these previous visitors.

In SEM advertisements, enable site link extensions.

Site link extensions, in addition to remarketing ads, are another SEM advertising option that can help your SEO efforts. This functionality, which is also available in Google Ads and Bing Ads, allows you to incorporate numerous links in your SEM ads.

A single link is supported by standard SEM ads. You can have up to seven site link extensions, including the primary destination link and two to six site links. The additional links will increase the visibility of your SEM advertising, encouraging consumers to click them. PPC advertisements with site link extensions offer a 30% higher average CTR than conventional PPC ads, according to Microsoft. Site links can also be used to direct traffic to lesser-known subpages of your website that could otherwise go overlooked by visitors.

Promoting your website with SEM ads won’t improve its search rankings. Conversely, optimizing your website for organic search rankings won’t improve the performance of its PPC ads. Using SEO and SEM together, however, will help you achieve greater digital marketing success.

Should Your Google Ads Campaigns Include Seller Ratings?

Learn about the various elements that will influence your decision on whether or not to use Google Ads Seller Ratings. You’ve certainly noticed seller ratings in Google ads – or possibly in organic search, where they’re still being tested. They’re the one- to five-star ratings that appear in search and retail ads from time to time. You might be wondering if you can (or should) use these ratings in your own Google Ads campaigns. Unfortunately, seller ratings are not available to all advertisers. While seller ratings are nominally free, the reality isn’t so straightforward.

Let’s take a closer look at Google advertising’s seller ratings to see if they’re a good fit for your sponsored search marketing efforts.

How Do Seller Reviews Appear?

Let’s start by defining what we mean when we say “seller ratings.”

Here’s an example of a shopping ad with them (ratings highlighted in red):

Here’s an example of a search text ad (with the ratings circled in red):

seller rating 2

Sellers are evaluated on a scale of one to five stars, as you can see. Google compiles these

ratings from a variety of sites that compile customer reviews, including Google and other organizations like Trustpilot.

read also: Facebook relaxes its policy on social issue ads, allowing product-focused ads to run without a disclaimer.

Seller Ratings Are An Automated Extension

Because seller ratings are an automated addition, you have no control over when and how frequently Google displays them alongside your advertisements.

You can, however, choose whether or not to use them, as well as whether or not to remove them totally.

Seller ratings, in our experience, only appear with advertising around one-third of the time (although this may vary widely from industry to industry).

Before this extension will make an impression, you usually need to have a minimum of 100 seller ratings from a single country during the last 12 months.

They should start appearing once you hit the 100-rating mark. Prepare to keep track of performance to see if they’re having an effect.

When all of the prerequisites are completed, we usually see these extensions appear pretty quickly, although others claim the process might take up to six weeks.

Your seller ratings extension will not make an impression if your rating falls below 3.5 stars as a precaution.

So, if a situation arises that causes your ratings to drop, you won’t have to worry about your advertising showing up with one- or two-star ratings.

read also: Reasons for closing advertising accounts on Facebook

How Much Do Seller Ratings Cost?

This is where things get a little muddled.

There is no additional cost to utilize this extension, according to Google. As is customary, you are only charged when people click on your ad. There’s more to the story, though.

Some advertisers are finding it difficult to achieve the criteria of 100 reviews in the previous 12 months.

Of course, Google’s own Google customer reviews will be included in the total, although the number of reviews may be insufficient.

As a result, most advertisers will have to rely on a third-party provider to gather customer reviews in order to meet the minimum requirements.

Trustpilot and Yotpo are two companies that specialize in offering these kinds of services. Naturally, they charge a monthly fee, which can quickly mount up.

Take Promises Of Results With A Grain of Salt

Take their hype with a grain of salt if you decide to deal with a third-party rating vendor. Some suppliers say that adding seller rating extensions will enhance ad rank, improve quality score, and increase traffic by up to 10%. It appears improbable that a single, simple ad extension will accomplish all of this – especially if you’re currently performing well in terms of ad rank, quality scores, and other metrics.

Typically, achieving such results necessitates a comprehensive approach to advertising that incorporates all of your tools, from ad styles to text to keywords.

Yes, seller rating ad extensions could play a significant influence.

But don’t expect them to do everything on their own.

Should You Try Extensions for Seller Ratings?

When should you allow Lumbosacral Radiculopathy: Factors Associated With Epidural Steroid Outcome – Clinical Pain Advisor winstrol steroid for sale activity – king anabolics, king pharma steroids – euroguidance uk and test seller rating extensions, given what we’ve discussed?

The answer is that it is debatable.

We’ve never been able to draw a straight link between seller rating extensions and a greater CTR, as mentioned above. The impact is never as strong or as obvious.

That isn’t to say that seller ratings aren’t useful to some advertisers.

Here are several scenarios where testing seller rating extensions make sense:

They’re being used by all of your competitors.

Almost every marketer in some retail sectors uses seller ratings in their E-commerce websites. You should get on board because not having this extension may raise red flags with potential buyers.

They’re not being used by any of your competitors.

If none of your competitors use seller rating extensions, you might be able to use them to set yourself apart. They could be worth a try.

You’re up against big-box retailers.

If you’re trying to compete with huge retail companies like Home Depot, Costco, or IKEA, using seller ratings could help you divert some attention away from them and toward you.

In summary, if you think seller ratings can help your ads stand out, give them a shot. If you don’t see any difference, you might want to turn them off until things change and you’re ready to try them again.

learn more about marketing toolbox from time for social

Another Tool in Your Marketing Toolbox: Seller Ratings

Because each business and advertiser is unique, you are the only one who can decide whether or not seller ratings are worth experimenting within your Google Ads accounts.

Unfortunately, the requirement for a minimum number of reviews complicates testing.

Nonetheless, don’t allow the additional burden to deter you.

Give seller ratings a shot if you think they would be a good fit for you and your company.

for more info contact us

source: search engine journal

The Relationship Between Expired Domains And A Google Ranking Bonus

Google’s John Mueller responds to a query concerning expired domains and potential bonuses.

Google’s John Mueller answered whether restarting material on a parked site would have any ranking benefit in a Google Office-hours chat. John Mueller, a Google engineer, explained how the company handles expired domains.

Parked And Expired Domains

An expired domain is one that has already been registered but has been allowed to expire, allowing it to be re-registered by someone else.

A parked domain is one that has been registered but not used.

Many customers mistakenly believe they are purchasing an expired domain from a domain broker when they are actually purchasing a parked domain that was previously registered.

time for social is Ready to answer all your inquiries regarding domains and all SEO services, you can only ask for help now

Authority Of Expired Domains?

The person asking the question wanted to know if there was any “authority” leftover from a parked domain that would cause Google to index and rank the domain more quickly.

While Mueller did not address the question of website authority in his response, he has previously stated categorically that Google does not utilize any form of authority metric.

This is the question:

“I have a domain that hasn’t been used in four years. The blog I had was doing great in its niche. But because I didn’t want to sell it I deleted all the content and left the domain parked.

I want to revive the content on it but I want to take a slightly different approach.

My question is, does Google need to learn about my blog again as if it was new or do I have a better chance to be an authority in my niche faster than usual because of this old domain?”

John Mueller of Google Talks About Expired Domain

John Mueller

Google And Expired Domains

John Mueller confirms that there is no ranking benefit to using an expired domain and outlines what the following steps are from an SEO standpoint.

Mueller:

“So if the content was gone for a couple of years, probably we need to figure out what this site is, kind of essentially starting over fresh.

So from that point of view I wouldn’t expect much in terms of kind of bonus because you had content there in the past.

I would really assume you’re going to have to build that up again like any other site.

Like, if you have a business and you close down for four years and you open up again then it’s going to be rare that customers will remember you and say oh yeah I will go to this business.

And it looks completely different. They offer different things. But it used to exist.

I think that situation is going to be rare in real life …if you will, as well.

So I would assume that you’re essentially starting over, here.

This is also one of the reasons why it usually doesn’t make sense to go off and buy expired domain in the hope that you’ll get some kind of a bonus out of using those expired domains.”

Expired Domains Have No Ranking Bonus

Mueller’s argument that expired domain have no bonus does not surprise those of us with twenty years or more of SEO experience.
We already knew this because our generation of SEOs pioneered the practice of buying expired domains and lived through the time when Google issued an algorithm update to address it.
We’ve seen firsthand how expired domain can help websites rank higher.
Not only were they useful for ranking, but we could see how much PageRank they offered on Google’s toolbar.
Holdover PageRank was found on more than simply expired domain. A PageRank source could also be a link to a broken domain.
A crawler was launched on a popular website, and the outbound links that produced a 404 Page Not Found error message were reviewed.

So SEOs bought those domains, which were usually misspellings, and then redirected them to affiliate sites. The PageRank would start to flow in a matter of weeks, and the affiliate site would begin to rank higher.

Buying misspelled domains with a lot of inbound links and buying expired domains were all part of a PageRank recycling scheme to help sites rank without having to develop links.

They were shortcuts for creating links.

Google Algorithm Already Handles Expired Domains

When Google discovered the technique, they updated their links-related algorithm to reset the PageRank of expired domains back in 2003.

Those who are new to SEO and have less than five years of experience and believe in expired domains may be surprised by this.

However, since 2003, Google’s system has reset the PageRank and link effect of expired domains.

Google Expired Domains Update Announcement

A Google engineer with the WebmasterWorld handle of GoogleGuy made the news about restoring PageRank for expired domains.

Matt Cutts was GoogleGuy the majority of the time.

Other Google search engineers, on the other hand, utilized that identity to make announcements in the name of the company.

Google stated the following in a WebmasterWorld post titled “Good News About Expired Domains”:

“Hey, the index is going to be coming out real soon, so I wanted to give people some idea of what to expect for this index. Of course it’s bigger and deeper (yay!), but we’ve also put more of a focus on algorithmic improvements for spam issues.

One resulting improvement with this index is better handling of expired domains–the authority for a domain will be reset when a domain expires, even though dangling links to the expired domain are still out on the web. “

An expired domain might still rank, according to Google, but not because of any pre-existing links, which were no longer counted.

GoogleGuy wrote:

“…you can get that domain into Google; you just won’t get credit for any pre-existing links. “

GoogleGuy also pointed out that expired domains with existing penalties will continue to be penalised.

GoogleGuy advised:

“Right now the penalties can remain on a domain. So you’ll want to do your research before you buy a domain.”

PageRank resetting wasn’t limited to expired domains. The PageRank of misspelled domains was also reset as well.

The market for expired domains collapsed soon after and people pretty much stopped buying them.

Resurgence Of Expired Domain Buying

Then, 10 years later, a new generation of SEOs came along and unearthed expired domains, unaware of Google’s history of ensuring they were no longer active.

The whole situation with the expiring domain started all over again.

Anecdotal evidence may be discovered to back up almost every SEO strategy. There are also strong supporters of ineffective techniques such as comment spam. It’s hardly strange, then, that something like expired domains would resurface.

Adversarial Information Retrieval

Google has the ability to prevent PageRank from flowing from links in the sidebar and footer.
Depending on whether the link is relevant, Google can limit how much PageRank goes from one site to another
Because there is no meaningful context for the link.
Google can prevent PageRank from moving from one site to another.

Those Google data are familiar to most SEOs.

However, some SEOs believe that Google is ineffective and unable to reset the PageRank of expired domains when it comes to expired links.

Google has nearly 20 years of experience dealing with search engine manipulation, including expired domains (which is documented above).

Adversarial Information Retrieval is a term used to describe the process of building search algorithms that are resistant to manipulation.

In a world of Natural Language Processing, BERT, and MUM, and given that Google announced a PageRank reset for expired domains in 2003, it may be argued that claiming that all it takes to overcome Google is to buy an expired name pushes the boundaries of reality.

Citation :

search engine journal

SEO Strategy Guide in 2020

**N.B* Post updated in 2021**

What’s the secret to winning at SEO in 2021? SEO Strategy Guide in 2020!

If you want to outrank your competition, there are three things you will need:

The best content you can produce.
The best content distribution plan you can design.
And the best site optimization you can muster.

You know you want to excel in them all. And luck is already by your side!

You have found this SEO Strategy Guide for 2021 with actionable tips for all here.

If you want to outrank your competition, there are 3 things you will need: the best content, the best content distribution plan, and the best website optimization.

1. Search-Intent Oriented Content

The web has a content problem. There’s just too much of it.

Search Google for literally anything, and the total number of results will be in the hundreds of millions – and it’s an everyday thing.

What’s more, nobody expects all of those results to be good.

However, users expect to see something good on page 1 of Google SERP.

Can you imagine digging through those millions of results to find only a dozen that deserve to be displayed there?

That’s what Google does every day, over 79,000 times per second.

SEO Strategy Guide in 2020:

Now, users might not occupy themselves with how Google is getting it done. But you, as a website owner, are different: you need to know the ins and outs of online search because you have content to promote.

How does Google decide which pages deserve to be at the top?

There are over 200 major ranking factors, but it all boils down to one thing: who’s the best at being helpful to users. Or, in Search Engine Optimization terms, at satisfying user search intent.

So how do you pull that off?

See also our tips for the best time to post on Facebook!
content-strategy-of-internet-marketing-in-the-context-of-globalization
The importance of online healthcare marketing in 2021

How Does Online Advertising Work for Health Clinics?

Healthcare sales and marketing became essential in 2021! As a health clinic, you are probably not doing badly business-wise, that’s why you need to know how does online advertising work for health clinics? Things could be much better as you could be getting more clients coming to you More clients translate to more revenue and also an opportunity for you as a clinic to grow. If you would like this to become a reality, then you should embrace online advertising. You can be able to reach more people online compared to traditional marketing.

How does online advertising work for health clinics

What is online advertising?

This is a mode of marketing and advertising that takes advantage of the Internet to promote a brand or service. Social media, search engines, emails, and websites are some of the aspects of the internet that are utilized in the digital marketing process.

How does online advertising work for health clinics? (healthcare internet marketing)

Targeted marketing is the most vital tool when it comes to online advertising for health clinics. Since health clinics provide a particular service — healthcare – it’s much easy to identify prospective clients online, people who need healthcare. Among the target groups for your digital marketing campaign would be pregnant women, parents with kids, the elderly, persons with long-term diseases, and any other individuals looking for medical attention.

This form of marketing will help your business get in front of these people at a time when they need it the most as medical care is a need that cannot be postponed, the prospective clients will likely pick you as their health clinic.

If you don’t have a website, you should hurry to create a website that will help you reach your target audience faster, you can hire a specialist branding agency to create your business identity, logo, and design your website in a professional way, as website development became as essential as your business presence, it is the fastest way to achieve success and your digital marketing agency will be able to do that for you.

Tips for health clinics

Here are some tips for you as a health clinic to help you run a successful digital marketing campaign. They include:

Optimize your website aesthetically and through SEO (Search Engine Optimization). You have to make sure that your site looks good and will be easy for the visitors you expect to navigate. Minimize your site’s loading time and improve its mobile performance while making sure it’s SEO compliant.
Engage via social media with your audience by liking and replying to their comments. Facebook, Instagram, and Twitter are the most popular social media platforms, and they will have a significant influence on your SUCCESS (social media marketing strategy for hospitals). That’s why you should consider Social Media Marketing and Social Media Management as part of your online digital marketing strategy.
Encourage reviews from your previous patients. Prospective clients trust reviews from other customers more, and the more reviews you have, the better.
Today, videos are becoming increasingly popular than photos. You should utilize videos for your campaign to showcase in detail what you are offering.
Messenger is the new email and the new not yet competitive avenue to engage with your clients. Facebook advertising is a must, and you directly engage with prospective clients through messenger.

Why would you get into digital marketing? As a healthcare provider and business, here’s why you should get into digital marketing.

It’s more affordable as compared to traditional marketing avenues. The cost of online advertising is calculated per click (PPC Advertising).
It allows for direct engagement between you and your prospective clients. Your potential clients can immediately contact you through your advertisement.
Boosts your online presence as a health clinic by improving your search engine rankings.

Online advertising for health clinics

In the world today, almost everything is moving digital, including business and healthcare. This is your chance as a business to grow and prosper thanks to online advertising.

Healthcare online marketing companies can boost your online business to get more clients who are searching for you!

The Importance of Online Healthcare Marketing in 2021

What is Digital Marketing

Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of optimizing a web page to meet the qualifications of a search engine

(mainly Google) giving it all the support to help in ranking the web page on top of the search engine

results according to the queries used by the searcher.

How do Search Engines work?

The main aim is to give relevant answers for searchers, and sure, the search engine uses the given data on the web

page and compares it with billions of topics -in fractions of a second- just to give the perfect answer to the searcher.

What Factors should I keep in consideration while working Compassionate use’s ‘cruel joke’: Pharma companies don’t have to comply how much is winstrol home | anabolic research labs reviews, anabolic research x reviews | topic this on SEO for a specific page?

First of all, the content should be a unique one, as competition keeps getting higher and higher day after day, since the 2013

update of the algorithms of Google, being among the top 10 results for a specific search word is not the target anymore,

being relevant to the searcher’s question is the new key to be on the lead, as Google cares more for his user than your page.

That’s why your page’s content is what will determine where you will be ranked on Google’s search engine result page (SERP).

What we can do for you?

Time for Social is one of the top agencies in the field of search engine optimization as part of the whole process of content marketing.

We can:

Help you develop and promote your business by a series of main steps like:

Finding the top trending keywords used by searchers who are interested in
your product or service by our keyword research service.
Making sure that your content is unique (not used by any means) over the web world by our content writing service.
Connecting all your social media network with the page
to cover as much audience as possible by our social media marketing service.
Taking your social media channels to the next level of performance
to help you promote your offers to the fullest by our social media management service.
Creating brilliant designs and videos to serve the business needs with our graphic design and media production service.
Grow your business with contextual advertising both on all the social media platforms and/or on Google AdWords (pay per click) Ads service.

Continuation of what we achieved throughout the online marketing process to get the most of results and focus
on powerful implementation to beat our previous record and be on top of the market competition by a series of main steps like:

Link Building

Link building is the main SEO off-page technique used to improve the organic ranking of your website.
Don’t underestimate the choice of strategies!
Trying to acquire links with the wrong methods can cause
damage to the ranking and penalties on the part
of Google, which does not appreciate attempts to handle
its rankings and applies a lot of attention to avoid being deceived.
In Time for Social, you will find a specialized
team that deals with link-building services and that will take
care of every aspect of the whole SEO process to increase incoming backlinks to your site.

Conclusion:

It is very important to entrust this activity to competent professionals such as the Time for Social team.

By choosing us you can count on our long experience in the sector, which allows us to have a complete view of any website.