How To Improve Your CRO With Social Listening

How To Improve Your CRO With Social Listening

.To make improvements to your Conversion Rate Optimization strategy, listen to online conversations ( Social Listening)

It’s no surprise that social media has become a vital factor in deciding the success of your business in a post-pandemic era where the online sphere has become the hub for all things eCommerce.

Social media platforms are some of the world’s most powerful leaders, with 4 billion users worldwide. These crowded platforms can work as an encyclopedia to a savvy marketer, shaping opinions and continually establishing new trends.

You can utilize your own social media platforms to assist grow your business and keep ahead of your competitors if you know what to track and where to look.

Continue reading to learn how to engage in social listening and use your social media analytics to produce long-term sales leads.

What is the importance of social listening?

We’ll never be fully in touch with our audiences’ needs and desires if we don’t listen to them on social media. You’re far more likely to notice declines in conversions and, as a result, a lower ROI if you don’t have a thorough understanding of your audience.

Simply put, if your content strategy isn’t providing what your audience wants, engagement will suffer.

64% of business leaders feel social media monitoring has made a big difference to their firm, with 37% utilizing it to track not only their own success but also competitors to gain a better understanding of what their specialized community needs.

Is it possible to extend social listening beyond social media?

Social listening has swiftly established itself as the newest smart marketing technique. This type of research, defined as an analytical technique that checks your brand’s social media platforms for discussions and mentions, goes beyond the stats to get a sense of what your audience is thinking.

What are the current fashion trends?

What product is the most talked about?

Which social media posts have gotten good or negative feedback?

As you begin to listen to your audience, ask yourself some of these questions.

The real question is if it can be used to help with other types of business success in addition to social media marketing. Yes, it is correct. Listening to your audience could be the key to success if you want to improve your marketing plan and increase your conversion rate optimization.

However, don’t take our word for it. Social listening, according to seven out of ten marketing experts, is an essential contributor to their eCommerce strategy success. Putting a literal spin on the adage that “the customer is always right” pays off in the shape of strong sales leads, a higher CTR, and, of course, better CRO.

Is it true that social listening is the key to increasing your CRO?

The question is how much of an impact social listening can have on your business’s future success outside of social media.

You’d be astonished at how effective this one clever marketing tactic is. One of the simplest strategies to earn audience trust and enhance conversion rate optimization is to prioritize customer pleasure from the beginning (brand discovery) to the finish (checkout).

If you’re new to the game, Conversion Rate Optimization, or CRO, is an important part of any marketing strategy. Conversion rate optimization, defined by Hotjar as “the process of maximizing the percentage of users who do the desired activity on a website,” is all about bringing customers to your site, hooking them in, and keeping them there to accomplish your desired activities.

 Improve Your CRO With Social Listening

CRO is all about optimizing those site drivers and removing the hurdles that keep users away from your intended destination, as you can see above.

This is where social listening may help. With social media channels proving to be the most important driver of traffic to eCommerce websites for this generation, social listening is essential if you want to improve the number of people who click on that link.

Even better, components of social listening can be applied to your website to lower the obstacles that prevent you from making a sale. Examine your site’s CTR and include a feedback page in your UX design to collect data on how to overcome those sales roadblocks.

How to use social listening to increase your CRO?

Time For Social is here to assist you if you believe social listening could be the game-changer for your CRO success. Continue reading to learn our top ideas for improving your own social listening and boosting your conversions. or you can ask for help from us.

1. Extend your listening range.

It’s time to expand your platform monitoring using tools like Google Analytics and Finteza, and begin social listening wherever possible. Your individual social listening sites may range from the conventional Facebook and Instagram depending on your demographic’s age, gender, and lifestyle.
It might be time to head over to TikTok and start searching for mentions across your For You Page if you’re targeting a younger audience. Alternatively, for a more mature business audience, use LinkedIn for a variety of interaction styles.

This not only broadens your listening horizons, but each platform also introduces fresh communication techniques. Knowing where your audience is most engaged with your company will make it easier to join the conversation and target paid social advertising more successfully.

2. Listen to things other than social media.

Customer experience is crucial for CRO success, thus employing your social listening talents for conversion optimization may require a departure from traditional social platforms.

Track audience visits and engagement on your own website using your listening skills. Using conversational marketing methods like chatbots, feedback forms, and review spaces will help you understand what’s wrong and right with your products, making it easier to make changes for future success.

3. Adopt a change-loving attitude.

You’ll come to enjoy change once you’ve mastered social listening. The social media ecosystem, as one of the most fast-paced settings on the planet, is continuously growing, spawning new trends, platforms, and, of course, new dialogues.

If you notice significant changes in interaction and bad talks about your brand, it may be time to make some changes.

The idea here is to move with the times and stay on top of what’s hot and what’s not, in order to keep your brand relevant to your target demographic. You might want to look into your website design further for CRO success:

Is your user experience design in line with current demographics?
What is the readability of your website? Is it nice to engage in conversation?
Are you using your listening skills to meet the demands of your customers?

 Improve CRO With Social Listening

4. Pay attention to your competitors.

While you may prefer to spend your time focusing on your own social listening, learning to listen to your competitors can help you gain a competitive advantage.

Look at what they’re doing well and, more crucially, where they’re making mistakes. If you have the same target audience, make sure you demonstrate to them that you can do better than they can.

5. Begin taking steps toward CRO success.

If you want to stay active on social media, you’ll need to start converting your insights into sales. More than just stats, active social listening is engaging with your customers to either correct or improve their dialogue on social media and on your website.
Concentrate on examining client trends throughout time. This will enable you to recognize a pattern in customer conversations, making it easier for you to respond appropriately.

 

 

 

best time to share on facebook

best time to post on facebook in Egypt

Before we start getting into details about the best time to post on Facebook, we must know that Facebook has more than two billion active users, making it the most used application on the internet in the whole world so far.

This huge audience means that there is a huge opportunity for organic engagement on Facebook. If you consider the current Facebook algorithm. Changes to the algorithm in the past couple of years have emphasized friends, family, and meaningful connection, so content that stimulates real engagement is your best bet.

Combined with a content strategy that meaningfully connects with your audience, you will best meet this need for engagement by posting at times when your users are most active online.

Even as the reach of the Facebook audience continues to decline through disabling and locking ad accounts, determining the best time to post on Facebook can help your business stand out and reach more of your target audience.

However, determining the best times to post can be challenging, and Time for Social is happy to help.

In this guide, we will show you how to determine the best time to post on Facebook in order to increase referrals and reach the largest audience.

Time for Social, as one of the best digital marketing companies in Egypt, would like to share some helpful recommendations about the best time to post on Facebook in Egypt!

the Best time to post on Facebook in Egypt

Best time to post on Facebook in Egypt

The secret to reaching your customers on Facebook:

Like most things in life, timing is everything, and in order to reach your audience on social media at just the right time, you’ll need to reveal when they’re using Facebook.

Step 1: Define your target audience
Step 2: Time Zones and Posting Times
Step 3: Look at the stats
Step 4: Use Tools and Analytics
Step 5: Schedule your posts in advance
Step 6: Consider running ads on Facebook

First of all, Facebook users crave engagement, as 32% of users regularly interact with various posts, leave nearly 5 billion comments every month, and spend about 2 hours 24 minutes a day. And they don’t just exist for social reasons.

Step 1: Define your target audience

Before you can plan your Facebook posting schedule, you need to know who you are trying to reach first. So, start with the basics and define your target audience.

What is their demographic? gender? age?

What exactly do they do for a living?

Where do they call home?

What is their highest level of education?

By answering these questions and outlining the full customer personality, you should be able to gain a better understanding of your Facebook customers as well as when they are likely to use the platform.

Step 2: Pay attention to the time zones

It’s not as simple as knowing the time of day when the most users are likely to see your posts – you also need to consider location. Users are in different regions in different time zones, after all.

You’ll want to schedule your posts based on where the majority of your audience is located, especially if you cater to a global audience

Step Three: Look at What the Statistics Say

Companies have been searching for the best time to post on social media for years, providing marketers with a wealth of useful information.

Especially when it comes to the best time to post on Facebook

Step 4: Use Tools and Analytics

When it comes to improving results, analytics is always your friend.

Once you start posting on a regular basis, you will be able to use your analytics to determine when your customers are most active on Facebook. So the Facebook Statistics page is the best place to start.

Go to your profile and click Insights at the top of your Page to find your Page Insights.

To see if your fans are online, go to the right column and click on Posts. You will be presented with an outline that shows the days and times your fans are most active on Facebook.

Keep in mind that other tools, like FanPage Karma, can help you track the best time to post on Facebook, and it’s often a good idea to compare results from multiple sources.

Step 5: Schedule Your Posts Using Social Media Automation

While it is possible to post all updates manually, we know that scheduling and timing are necessary to create higher engagement levels for all posts.

Step Six: Consider Running Ads

Displaying ads on Facebook is a very effective way to reach your customers.

Given how difficult it is for companies to achieve success with purely organic publications, running ads on Facebook can boost your chances of success.

According to Facebook, the cheapest days to display ads are Sundays and Mondays, while Fridays are the highest. The day of “worst” publication varies by industry.

 

Here are the main data points according to the compilation of studies, the best time to post on Facebook in Egypt:

See also our article on the best time to post on Instagram

The best time to post on Facebook in general in Egypt

As you’ll see with other social networks, midweek is the peak period on Facebook. The middle of each weekday, from morning to mid-afternoon, are good times to post, which means engagement stays consistent throughout these time blocks.

While people check in frequently throughout the middle of the day to see what’s going on, peak times are approaching for their lunch breaks. When people have more time to scroll through their Facebook feeds and search for interesting posts, engagement increases correspondingly.

On the other hand, late night and early evening combined with weekend days bring relatively low participation. While people may be checking in or posting some updates from weekend activities in the middle of a Saturday, these times aren’t your best bet for reaching the audience.

  • Best time to post on Facebook: Wednesday at 11 am and 1 pm
  • Best Day: Wednesday is the best day to post on Facebook.
  • Most interactive time: weekdays from 9 am to 3 pm.
  • Worst day: Sunday has the least amount of Facebook interactions of the week.
  • Lowest Participation: Early morning and evening, before 7 am and after 5 pm, is the lowest sharing of the day.

best time to share on facebook

The best time to post on Facebook in specific fields in Egypt

Best times to share on Facebook for e-commerce

Whether you’re promoting an online shopping experience or driving audiences to retail, Facebook plays a major role in your social media marketing strategy. In addition to your unique customer personalities, find your audience when they are most active in these times of posting for consumer and retail goods:

Disclaimer: The heatmaps for each field are more focused to show medium and high-level participation.

  • Best times for consumer goods brands to post on Facebook: Wednesday at 13:00 and Friday at 11:00
  • Other high participation times: Wednesday 1-3 pm, Friday 10-11 am, and Thursday at 5:00
  • Most consistent engagement: weekdays from 10 am to 5 pm
  • Lowest participation: Sunday and every day from 10:00 to 4:00.

Best time to post on Facebook for media

Social media is a crowded space for media companies vying for attention, and Facebook’s algorithm can make it particularly difficult to find a place in users’ feeds. Take advantage of these times to post to boost engagement:

  • Best times to post on Facebook for media companies: Tuesday 5 pm and Friday 8-9 am
  • Other peak times: Wednesday from 8 to 9 a.m., Wednesday to 5 p.m., and Thursday to 5 p.m.
  • Most Steady Posts: Tuesday to Friday 9 am-5 pm
  • Lowest post: Sunday and every day from 10:00 to 3:00

Best time to post on Facebook for education

Facebook can be a great source of information for educational institutions. Compared to other industries, mornings and nights offer stronger opportunities for school social content on social media to show up, as well as some upsurge in weekend inactivity. Check out the full details of the best times to post on Facebook for education:

  • Best times for schools to post on Facebook: Wednesdays at 9 am and Saturdays at 5 pm
  • Most consistent engagement: Monday through Friday from 9 a.m. to 3 p.m., and the peak occurs between 9 a.m. and 12 p.m. on those days.
  • Saturday from 12 noon to 9 pm is also very active.
  • Lowest participation: Sunday is the last interaction, and the lowest participation of schools is every day from 11 pm to 5 am

Best times to post on Facebook for nonprofits

Facebook is a great place to highlight the mission of the nonprofit organization through longer-form posts and discussions, as well as to draw attention to upcoming events. We found that Facebook nonprofits see a lot of engagement during weekday mornings.

  • Best time to post on Facebook for nonprofits: Wednesday 8-9 a.m.
  • Other times high participation: Thursday 10 am and Friday 8-10 am
  • Most consistent sharing: Monday through Friday, 8 a.m. to 5 p.m.
  • Lowest participation: Saturday and Sunday show the lowest participation per day, with the worst times being 10:00-5 am every day.

See also our article on creating videos to increase reach on Facebook

Best times to post on Facebook for technology

Even with the challenges of automatically gaining engagement without ads, Facebook is still an essential part of tech companies’ social strategy.

Whether you’re looking to tap into conversations geared toward a B2B audience or a B2C audience, the top time’s tech companies post on Facebook include:

  • Best time to post to tech companies on Facebook: Wednesday at 10 am
  • Wednesdays from 9 a.m. to 12 p.m. in the prime time during the week as well.
    Most consistent sharing: Monday through Friday from 8 a.m. to 2 p.m.
  • Lowest post: Sunday and every day from 06:00 to 04:00

 

Best time to post on Facebook for healthcare services

The social public increasingly expects health care practices to have a social presence. Facebook is a great place to highlight your local practice and provide basic information for current and potential patients. The best times to post about healthcare to reach these audiences include:

  • Best time to post healthcare practices on Facebook: Wednesday 9-10 am
  • Most Consistent Posting: Monday through Friday, 9 a.m. to 3 or 4 p.m.
  • Lowest Participation: Avoid Saturday and Sunday, which have minimum participation, and every day from 9 pm to 4 am

Time for Social can help you promote your business online (Social Media Management) in smart steps. With an increased market share, improved service increased loyalty, and sales reduced costs by automating and improving business processes using mobile applications and web services. We know how to launch advertising campaigns so that they attract new customers and bring profits to your business. Therefore, we can increase your sales many times more than you expected by creating e-commerce sites!

Our services include:

Digital Marketing Services:
Google Ads
Website design and development
search engine optimization
Marketing on social media
Social media management
Mobile app development
Offline Marketing Services:
branding
Graphic Design
Media Production
Digital Marketing Consulting
See also the importance of online healthcare marketing in 2021

Best Time to Post on Instagram

Best Time To Post On Instagram

Instagram & social media may appear to be a place where you can freely post about whatever is on your mind and whenever you feel like it. However, organizations must adopt a more strategic strategy.

Every successful social media brand has a data-driven posting plan that determines the optimum day and time to post. Even the most beautiful social media postings won’t help your business if they aren’t shared at the correct moment. When you publish during high-traffic hours, you have a better chance of capturing your audience’s attention.

 

Fortunately, time for social done the legwork for you and created the ideal Instagram calendar for you to schedule your content to reach more audience and increase your engagement.

How does the Instagram post ranking signals 2021 work?

The type of content that Instagram displays on a user’s feed (be it an image post, carousal, reels, IGTV, or on explore page) is majorly based on six ranking signals. you should know these ranking signals to determine the best time to post on Instagram

  • Interests :

Instagram presents its user’s stuff that they are likely to be interested in based on their previous actions and interests. For example, if a user frequently sees, comments on, or likes food-related videos and photographs, Instagram will most likely show them more of the same.

  • Relationships With Other Users :

 The Instagram algorithm 2021 detects interactions between multiple users in order to determine which material the users prefer to see. If a person likes and comments on a creator’s posts frequently, that user will most likely see more of that creator’s content in their feed.

  • Frequency Of Instagram Use :

Frequency refers to how frequently you use the app. Instagram will order posts in your feed based on how much time you spend in front of the screen. If you don’t spend much time with the app, it will show you things it believes you’ll enjoy over time. If you use Instagram frequently, your feed may be more chronological. This is because Instagram wants to show you the best and most recent posts, and it will show you the finest posts since your last visit.

  • Usage :

Because of how the Instagram algorithm 2021 works, avid Instagram users’ feeds are more likely to be filled with more variety of content. If you follow a lot of creators, you won’t have to worry about them running out of ideas for what to put on your feed.

  • Number Of Follows :

Because of how the Instagram algorithm 2021 works, avid Instagram users’ feeds are more likely to be filled with more variety of content. If you follow a lot of creators, you won’t have to worry about them running out of ideas for what to put on your feed.

  • Timeliness

Instagram wants you to be aware of current events and seasons. It’s unlikely that a Halloween-themed post will appear in January. The trending post will most likely appear at the top of your feed.

Instagram will look at a post’s timeliness to see if it’s still relevant to a user’s interests. Because fresh postings are more important to users, Instagram ensures that every user’s feed is filled with timely content.

best time to post on instagram

Best Time To Post On Instagram

Instagram has evolved from a hobby to a science, thanks to its complex algorithm and the secrets of hashtags. If you’re one of the dreamers attempting to break through the iceberg of Instagram fame, you’ll want to know how to make the most of the platform.

One of the most important aspects of gaining traction and vital interactions with your posts is determining the best time of day to post on Instagram. Before you even get into the art of framing captions and following the right kind of people, one of the most important components of gaining traction and vital interactions to your posts is determining the best time of day to post on Instagram.

See also our article about Best time to post on Facebook

The Best Time to Post on Instagram Each Day

While deciding a single best time to post on Instagram is tricky, and in all honesty,  most of our studies in time for social have come up with a series of good posting times. Here are some suggestions :

  • Best times to post on Instagram: Wednesday at 11 a.m. and 1 p.m.
  • Best day: Wednesday is the best day to post on Facebook.
  • Most consistent engagement: Weekdays from 9 a.m.–3 p.m.
  • Worst day: Sunday has the least amount of engagement for Facebook during the week.
  • Lowest engagement: Early mornings and evenings, before 7 a.m. and after 5 p.m. have the least amount of engagement per day.

Best Time To Post On Instagram During Covid

The pandemic caused a surge in Instagram usage during the workweek, which was unusual when individuals went to work on a regular basis. During pandemics, Instagram usage has increased significantly during weekdays and work hours.

Instagram Insights

How to Find Your Unique Best Time to Post on Instagram

Here are a few tools and features to assist you to figure out when your greatest times are to post on Instagram:

  1. Based on your history interaction activity, time for social will tell you the Best Time to Post feature automatically estimate your top 7 Instagram posting times.
  2. Instagram Insights can help you figure out where the majority of your followers are and when they’re online. This isn’t as accurate as Later’s Best Time to Post algorithm, but it’s a good place to start.
  3. Using a spreadsheet, manually track when you post on Instagram and how your posts perform over time.

 

 

Reasons for closing advertising accounts on Facebook

If you are a project owner and own a business of your own, then surely you have previously advertised your project or services through the Facebook platform, but has your advertising account been suspended before?
Have you ever wondered why your ad account may be suspended and what are Facebook’s advertising policies?
You can cause your online ad to be accidentally suspended if you violate one of Facebook’s explicit policies.

Reasons for closing an advertising account on Facebook
Facebook has clear policies regarding ad campaigns and if you violate them or your ad does not comply with these policies, the ad campaign will stop, but the possibility of recovering your ad account remains. Among the reasons for closing the ad account on Facebook:

● Circumvention of systems that review ads
By using means to hide the ad content or missing pages, such as using letters or symbols in the ad text in order for the ad content to appear ambiguous.

● Use of emotional content
Such as shocking, inflammatory, or excessively violent content such as:
An advertisement depicting amputation or extirpation of pimples.
An advertisement depicting shocking details of a medical procedure or horrific accident.
An advertisement that promotes violence or contempt or contains inferior expressions.

 

● Use of controversial content
Which includes the exploitation of political or social issues and crises for commercial purposes.

● Unrestricted access to your ad account
If Facebook notices that a person who was previously blocked is linked to your page or ad account, it will block the ad account, so it is necessary to verify access to your ad account. The reputation of your account is linked to the people who can reach you.

● Negative comments from users
If there are frequent negative user comments, it may result in your ad account being closed even if your ads are not in violation of Facebook’s policies.

● Leave disapproved ads on your account
When an ad is disapproved, it is necessary to delete it directly from your account because leaving disapproved ads may cause Facebook to scrutinize your ads further.

● Advertisement promoting unsafe materials
Such as advertising the sale or use of unsafe drugs or substances and products at the discretion of Facebook.

● Use of personal health content
Do not display content that contains images of unexpected or unlikely outcomes, and do not display or attempt to create negative perceptions of yourself in advertising in order to promote diet or weight loss.

How to maintain your advertising account on Facebook?
By avoiding the reasons mentioned before, you can hire a person who specializes in advertising campaigns to ensure that your ad account is protected and not lost and that it achieves its purpose.

How does a social media agency works

How Does a Social Media Agency Work?

Do you need a social media agency for your business? Do you think it can support you to grow your business? Get a glance at how does a social media agency works.

Yes, of course, today one of the biggest needs of every business is having a social media presence. And a Social Media Advertising agency can help guarantee that for a business.

Social media is encouraging brands and companies for those who use it wisely. Users could be individuals, the company itself, or a hired social media managing agency. Having a social media presence helps a brand remain active on all social media platforms like Facebook, Twitter, Linked In, and others.

Benefits of hiring a social media agency for your business:

Check out this list of some of the top reasons why a social media marketing agency could be right for your business:

Marketing for a Business:

Business marketing is an important benefit of hiring a social media agency. Such an agency promotes the products and services of a company by devising effective strategies. Marketing is the main function of any social media agency. These companies manage a brand’s presence on all social networking sites while working to get the attention of the maximum audience possible by a process called Social Media Management.

Building Brand Recognition

Social media agencies are dedicated to getting a brand widely recognized on all social media platforms, and to get your brand talked about among influencers. Not every individual is aware of social media trends and changing techniques. So, it’s useful to hire an agency to take your brand to the next level. Social media professionals know where to start, which platforms to use, which type of media production to be used, and which type of content? It can take all of this knowledge to get your brand before its desired audience.

Getting Clientele

No matter how big or small your business may be, a social media agency will concentrate and making your brand more accessible. For this, an agency can engage social media managers to carry on social media activities, create posts, do sharing, likes, and tweets, etc. The emphasis is on capturing visitors’ attention and turning them into buyers or permanent clients. The service helps to generate traffic for a Web business and to improve brand recognition. These are the things, of course, that will lead to more customers or clientele.

Projecting Brand Values

Social media agencies are skilled at projecting and maintaining the value associated with your branding aspects. This includes promoting the emotional, practical, and other benefits of a company, product, or service. Social media managers are trained to promote the positive images of your brand, without compromising brand values. These agencies are also skilled at helping social media users discover these values in a way most convenient for them.

Brand Promotion:

How does a social media agency works:

Brand promotion is the top concern of any social media agency. And hiring an agency can be the most effective way of promoting your brand across all channels, not just well-known networks like Facebook, Instagram, Twitter, and LinkedIn. There are many other channels like Pinterest, Flickr, Instagram, and Stumble Upon.

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