Facebook has announced an update to its social issues ad policy that would essentially loosen the social issues qualification, allowing more advertisements to run without the ‘paid for by’ disclaimer.
time for social We will explain the most important details on this topic
In the aftermath of the 2016 US Presidential Election, Facebook imposed a slew of new limits and parameters on political and issue-based advertising in order to increase transparency about who’s paying and push efforts to sway public opinion.
The need that all marketers who want to run political or issue ads to be verified are a fundamental part of this.
As explained by Meta CEO Mark Zuckerberg: