Social Media Marketing

How Social Media Marketing Works ?

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1. Audit: The purpose of the audit is to determine how to invest in order to achieve the most effective investment.
2. Objectives and KPIs Tracking: We determine the goals and objectives of each potential project, the result will differ depending on the request.
3. Key Message: Memorability of the brand, product, or advertisement comes after a good message delivery, we know how to do that.
4. Online Brand Tone: We interact with the right customer by the right brand tone which they will be familiar with, that way we will be more relevant.
5. Supporting Tools: We use our tools in a way that will support our process of SMM (Social Media Marketing).
6. Strategies: We then create our SMM Strategy from audience targeting, planned content type, and post timing.
7. Timing: Deciding the best time to post on Facebook or other social media channels is essential and based on the audience activity time and the product.
8. Rolls & Responsibilities: As one of the best social media marketing agencies in Egypt, we have responsibilities and duties towards the agent.
9. Policy: Every project has its case and conditions, we believe in sticking to behavioral aspects to remain respectful and stay away from red lines for every culture or tradition.
10. Critical Plan: We always have a protective critical plan for any digital threat that might occur to keep the business view as clean and honest as it should be.
11. Measurement: We measure our progress and key performance indicators on a usual basis to ensure we are on the ascending track.
12. Reporting: We finally analyze the performance, work with major web analytics systems, generate unique links, track sources and quality of traffic, calculate the cost of targeted action, conduct analytics on changes in the information field, conduct research in social networks, determine the nature of negativity, use social media statistics tools.

Social media advertising services for every platform

Facebook Advertising

Effective Facebook ad placement: targeted ads, post promotion, and video ads. Time for Social specialists will ensure an accurate hit on your target audience and maximum advertising results.

Instagram Advertising

Brand promotion on Instagram is ideal for companies that offer visualized products or services. For example, the maximum effect can be obtained by posting pictures of jewelry, souvenirs, or clothing. Instagram will become an excellent advertising platform for auto/motorcycle salons, recreation centers, clubs, hotels, and restaurants.

LinkedIn Advertising

LinkedIn has a specific audience. If in such social networks as Instagram and Facebook, users come to entertain and have fun, then they come to LinkedIn to exchange experiences and search for relevant professional information. That’s why LinkedIn is the best place for B2B Advertising.

Pinterest Advertising

Pinterest functions differently from other social platforms. Since many people save products to come back to later and buy, Pinterest becomes the perfect tool for selling content and products.

Youtube Advertising

Advertising on YouTube is the display of your ad video on the video hosting company YouTube or on the Google Display Network with a built-in YouTube player at the location of the banner, which users can not only view, rate, comment on, add to favorites or share with others, but can also go to your company website or your YouTube channel.

Twitter Advertising

The technical capabilities and variety of advertising formats on the Twitter social network allow you to engage the maximum target audience at a low cost. Users of this network are not overloaded with advertising messages and are quite loyal to commercial content. Attractive images, interesting videos.

What we Offer

Strategy and Adaptation

A simple adaptation of social networking capabilities with other promotion channels. Adding the functionality of social networks to solve sales problems, increase the media coverage of advertising campaigns.

Flexible Tools

Effective addition of measures for search promotion and contextual advertising of projects, increasing the clickability of advertising messages and banners, reducing the total cost of attracting visitors to the site.

Traffic and Sales

Solving the problem of sales of goods or services through the development of individual mechanics of interaction with the audience, the creation of special projects, and activations. Extensive opportunities to “target” the desired audience with contextual advertising tools.

Consumer Interaction

Solving a number of marketing tasks: increasing the loyalty of the target audience to the brand, increasing visibility, creating an additional channel of communication with the target audience, managing the company’s reputation, strengthening its positive image.

Our Tools

Competitive Analysis

Audit of the activity of competitors in the market and the current presence of the brand on social networks. Analysis and identification of optimal channels of brand interaction with users. Determining the main indicators of the effectiveness of account management in social networks.

Strategy Development

Building a model of communication between the brand community and the audience in social channels. Development or adaptation of brand positioning in social networks, media sites, and other digital media.

Content Marketing

Development of content plan, message calendar, audience engagement mechanics, applications, and activations. Predicting and evaluating efficiency based on specified KPIs.

KPI Tracking

Ongoing audit of indicators important for the brand: media coverage, audience involvement, the dynamics of fan growth in communities, the effectiveness of promotions and activations, the number of mentions in the media, the participation of the target audience in the sales chain.

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