To appear at the right time and place with your ads and on the right budget, you must rely on good experience in advertising details.

But all products and services are based on a marketing plan – their ads are according to a specific vision, whether in time, shape, size, or access ratios, and the appropriate content and design to be accepted.

Buyer Persona: Your ideal customer

Definition: The ideal customer, his details and needs?

And also the Demographics: his location, interests, education, devices used, etc …

Each of the boxes has specific details to serve the marketing plan as a whole

Content Objective: This means the high goal of the advertising campaign.

Marketing Objective: This means the objective of the marketing plan.

Business Objective: This means the goal of your campaign.

Core message: This is the message you want to deliver from your content, focusing on the conscious mind and the unconscious mind.

Targeted Behavior: This is the knowledge of customer behavior and feelings.

And in more detail, to draw the customer’s personality, another stage of implementing the goals of the marketing plan comes under the concept of inbound Marketing:

Purpose: Knowing the general framework of personality, is he educated? and what is his personality like?

Borderline: Will you speak formally or as you speak to friends?

Tone: The language or tone that communicates you with your customer.