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What is Digital Marketing?

Digital marketing or online marketing refers to work that a business does over the Internet or an electronic device such as a mobile phone. Any business (no matter how large) can use digital marketing to reach its target market, connect with potential customers, and convert them into customers. Everything from search engine marketing to Facebook marketing is called digital marketing.

Why you should use digital marketing?

The reason digital marketing is critical to businesses these days is that the Internet is becoming one of the most used tools. More and more people are surfing the Internet to carry out daily activities, including the purchase of goods and services.

Online marketing has grown rapidly over the past decade. When it comes to comparing digital marketing and traditional marketing, it becomes clear that digital marketing offers a non-doubtful advantage.

Successful marketing requires the business to work with potential customers and actual customers in the best possible way, delivering a real return on investment. Since the vast majority of people spend their time online, businesses need to use it as well.

Clients search for you or you search for them, which is more efficient?

As technology advances and new digital ideas are brought to life, so does the world of digital marketing. One of the reasons it continues to deliver results is because it is a form of inbound marketing. This means that you are not looking for people, but they are finding you. Whether it’s advertising on Google or creating marketing content for a blog, it’s a story about reaching target audiences and spreading information.

The idea is to become visible. Because the more people get to know about your website, your brand, and the products you sell, the more people get to know about your agenda. Which ultimately leads to a close relationship that develops on the basis of trust.

The Internet provides businesses with an excellent opportunity to gain credibility in their niche and expand their own online presence.

Why Digital is Preferred?

For some brands, especially well-known brands with huge offline audiences, traditional marketing cannot be ignored. But for many small businesses trying to succeed on a tight budget, digital marketing is a lifesaver.

  1. A Higher Level of Customer Engagement

Traditional marketing does not allow direct interaction with customers, whereas digital marketing offers higher levels of engagement and interaction. Whether it’s through social media comments or email newsletters, you can instantly connect with your target audience through a variety of digital marketing channels.

Your brand can also easily build better, more lasting customer relationships by engaging with them through videos, surveys, or webinars. A business works more efficiently if it works in accordance with the requirements of the customers. And digital marketing allows you to do this because you can interact with customers and solve their problems right away and without wasting time.

     2. Easy to Measure Results

When you distribute brochures, distribute flyers, or advertise in magazines, you don’t know how successful that marketing will be. You may be heading in the wrong direction, but you can’t be sure.

Unlike traditional marketing, digital marketing allows you to measure results. It allows you to be intelligent and not blindly play marketing games.

You have access to an array of leads and actual customers to help you understand where you are going. How many people visit/leave your site and what percentage of them convert to customers? Imagine the level of refinement/testing possible with digital marketing that is literally lacking in traditional marketing.

3. Large Audience Range

Traditional marketing is limited in many ways, but one of its biggest limitations is the inability to reach beyond regional or local audiences. If a business is not geographically limited, why limit the reach of its advertising?

Using digital marketing, you can create a personalized campaign and expand your reach beyond cities or countries. Say goodbye to traditional marketing and welcome digital, which allows you to change your campaign based on how far you want to go.

4. Cheaper and more Efficient

When it comes to marketing investments, your bottom line is the deciding factor as it determines the success of your entire business – plus or minus. Unsurprisingly, digital marketing provides a better return on investment (ROI) because it is cheaper than traditional marketing and advertising is promoted in multiple ways.

What would you be more willing to pay for – performance-based advertising or expensive newspaper advertising for a limited audience? Digital marketing allows you to spend less and get more. For many companies, this is as clear as daylight.

How to start promoting your business online?

  1. Start researching for your business competitors and find out how many of them are using online marketing and your chance to compete in the digital world. (You can also hire a specialist or a digital marketing expert to do some quality researches for you to guarantee the efficiency of statistics and the market segmentation).
  2. Make sure to be present in all probable channels where your customers might be using, here in (Time for Social), we can review all the available channels and platforms that your business use in order to guarantee the delivery for every customer interested in your product or service. Digital channels include any social media platform used by your audience.
  3. Start publishing a website that matches your kind of business from the various types of websites.
  4. Inspect the KPIs (Key Performance Indicators) to measure your progress towards your previously set goals.

Types of Websites | Which is better for your Business?

Before you start experimenting with website builders or hiring a professional, take some time to get an idea and figure out what kind of website you need. Otherwise, after a few weeks or months, if the hoped-for success does not come, additional work may need to be done, which could have been avoided.

Knowing what different types of websites differ and having a clear idea of ​​what you are trying to achieve will also help you in communicating with agencies and service providers: you can proceed more efficiently and get better results.

7 types of websites compared

A well-functioning and complete website is part of the essential equipment of any successful company. But how to choose the one that’s right for us? There is no single answer to this question. It depends on what you intend to do with this site. Do you want to offer an online course? Or maybe make a name for yourself as a photographer? Or are you planning to sell jewelry or start a blog? The type of website you need changes a lot according to your needs.

Whether you decide to create your website or hire a service provider, you should think in advance about the type of website you need. However, this strategic decision is entirely up to you. We come to your aid by presenting seven types of websites for comparison.

Time for Social supports small businesses, large organizations and factories, companies, and hospitals with advice and individual support. Keep selling your products and being present online.

 

What types of websites are there? The most popular 7 types of websites

More than 400 new websites are launched on the web every single minute. Keep in mind that not all of them fall into the kinds we will be presenting throughout this article, particularly since these are not regularly distinguishable from each other. Nevertheless, this overview can be useful to make you understand what are the main aspects that differentiate websites from each other.
1. Company Website
Suitable for: companies, agencies, and freelancers
Purpose: to present your company and offer contact opportunities

The classic corporate website corresponds to the one that is generally associated with a website: it is a group of different pages with the primary objective of providing information.

The company website is considered to be the digital business card of a company: the company presents its services and its team and offers contact opportunities. However, websites can also contain dynamic elements, such as a news area or a blog area, whose content should be regularly updated. Comprehensive websites often integrate other kinds of websites, such as landing pages or microsites, that’s why businesses can pursue different goals with a single internet presence.

Companies should implement additional measures such as search engine marketing (SEM) to make their brand or website known to the target.

If you want to create a company website yourself and have little or no programming skills, you can rely on editing tools for website building. Alternatively, you can hire an agency and let the experts in the trade create the perfect website for you, and that’s exactly what Time for Social can do for you.

2. Portfolio

Suitable for: artists and creatives
Purpose: to visually present your works

Portfolio websites are optimized to present visual work appealingly. This type of website is ideal for designers, photographers, or artists.

The themes of the portfolio websites are characterized by a sober, often minimalist design, which already on the home page emphasizes the graphic elements of one’s work. Unlike corporate websites, the amount of text is usually small.

A portfolio website can be easily created even by non-professionals: CMS like WordPress offers a large selection of themes, which can be easily adapted and filled with your content. The only technically difficult point is hosting. You need to choose a provider that specializes in WordPress hosting and supports a 1-click WordPress installation. Time for Social offers particularly affordable WordPress hosting packages.

If you want to create a portfolio website, you should take care to select and submit only your best work. Having a light portfolio, with few but quality jobs is preferable to an overloaded portfolio with mediocre jobs, which would take away the visibility of the best jobs.

Time for Social can do that for your business as the background expertise in the field would make it a highly recommended choice.

3. Blog / Newspaper

Suitable for: bloggers, companies, journalists, influencers
Purpose: Regular publication of editorial content for information or entertainment

An online blog or newspaper focuses on editorial content. Do you want to regularly publish Bitcoin news? Are you planning a local online newspaper? While blogs sometimes welcome readers to a static website, the home pages of online magazines usually resemble classic print magazines, directly displaying the latest content.

For a blog or an online magazine, the most important thing is to have content that is always updated and published regularly. And this is also reflected in the design of the website. Sometimes products and services are also offered.

However, maintaining a blog is a time-consuming process. Consider if you can manage your blog or online magazine yourself, or if it would be better to find a team of authors. If you want your blog to become a reliable source of information and a magnet for readers, articles should be published frequently and at regular intervals.

 

4. Microsite

Suitable for: companies
Purpose: informative or entertainment material concerning a specific topic or product

A microsite is the little brother of the corporate website: the informative character is the focal point. However, the microsite is limited to a few sub-pages or even just one main page. Unlike the website, which features several topics and services, the microsite usually features a concrete new product or a single clearly defined topic.

Microsites often feature unusual designs that highlight a product or topic. They rely on interaction possibilities, animations, and media diversity to create an effective user experience.

5. Landing Page

Suitable for: companies, freelancers
Purpose: customer acquisition or sales

Landing pages are one-page design websites, which inform the visitor about a specific product to motivate him to take a certain action. The page usually has a clear advertising character. Subpages are not used. Instead, landing pages resemble a detailed sales letter, which can be enhanced with videos and graphics.

At best, the user consumes the entire content of the page until he is convinced and motivated to pay for the physical or digital product or service being promoted or to enter his email address.

Landing pages are usually designed as part of online marketing campaigns: users click on an ad on Google or a social network and are redirected to the landing page.

All the information on what are the success factors to consider when creating a landing page can be found in our guide on how to create a perfect landing page.

6. E-commerce Website

Suitable for: companies
Purpose: sale of digital or physical products

Landing pages are best suited for selling single products, but anyone who wants to sell more than one product should use an e-commerce website.

In an online shop, products and their characteristics are presented clearly and simply. Navigating the menu helps users quickly find what they are looking for. If desired, you can add content such as a blog or columns to recommend customers and attract visitors from Google, but the main focus remains on the products offered.

The technical implementation of e-commerce is particularly challenging because it is necessary to map the entire ordering and payment process. Smaller stores can be set up by users themselves with the help of tools such as the Time for Social E-commerce packages.

 

Do you want to start selling your products online but don’t know how to do it? With Time For Social, you can create your online shop Trump accuses Democrats of going ‘Stone Cold Left — Venezuela on steroids!’ klenprime marksans pharma share price: what’s moving this pharma stocks – know all triggers here quickly and easily!

7. Web app

Suitable for: IT companies, SaaS companies
Purpose: to offer an online application

The web apps are not websites that advertise a product, but they are the same product. Whether for project management, financial administration, or travel expense accounting, more and more software does not require a download but can be used in the browser as a web app.

Of course, even a web app is partly made up of the same pages as a classic company website, to provide information on functions, advantages, and prices. But unlike a classic website with a “business card” function, in a web app, the user can use the advertised online tool directly after registration.

The Importance of Online Healthcare Marketing in 2021

In recent years, we have been witnessing the undeniable process of the digital transformation of communication. The constant rise in the number of people who access the Internet every day has changed how individuals tend to talk to each other and, above all, how the company and customer interact.

The medical and healthcare sector has not been exempt from this communicative transformation and over time, there has been a transition from traditional to online marketing methods. Today, all public health facilities have a website and most of them manage a social profile. In particular, however, specialized clinics, private hospitals, and private structures accredited to the National Health Service benefited from the benefits of going online.

In the private sector, in fact, many structures have been Judge conditionally approves Purdue Pharma opioid settlement, shielding Sackler family from future lawsuits anavar to buy best anabolic steroid cycle for bulking, bulking percentages — hib_lab able to increase the number of patients assisted thanks to a targeted strategy of attracting visitors to the site, subsequently transforming them into customers. In an often delicate sector such as the clinical one, what makes the difference – in addition to the quality of the work and the subsequent word of mouth – are how the company can promote itself externally by capturing the attention of those who, through a conscious, seeking a solution to their problem, often in a short time and without waiting for the times of public health.

Why is it worth investing in online marketing for healthcare services?

Today, users tend to surf the Internet searching for medical-health information and, consequently, the pages dealing with these topics have multiplied. Often several hundred sites compete for the best positioning on search engines: it is a real visibility competition in which those who have been able to structure a winning strategy control.

What matters, in fact, is to offer the right content to the right person, getting in touch with potential customers who use the network to seek satisfaction of their needs and gradually guiding them towards their structure. It is important to transform the simple initial question into an awareness of being able to find the sought-after medical advice both by placing oneself as an authoritative and expert company in the sector. Being in the first position on Google may not be enough to increase customers, as the ability to create a buyer’s journey that acts as a real guide for the user along their search path.

Is Online Marketing only suitable for large healthcare facilities?

No, there are many good examples of small businesses that have been able to increase their number of patients thanks to Online Marketing.

In the customer conversion process, it is advisable to make use of technological tools specifically designed to speed up the process, such as a call to action, landing page, chatbot, and a form. Let’s see, in the different phases, what are the different steps that the structure can overcome.

Benefits of Online Marketing Campaigns for Healthcare Mansions, Clinics, and Doctors:

The primary objective of any Online Marketing campaign is to increase visitors to the site, attracting private individuals in the various research stages, and offering content that responds to potentially feasible requests. On average, the campaign has a duration of 12 months, that is the time necessary for the contents to reach their stable organic positioning (i.e. free, without the push of advertisements) on Google.

An effective strategy predicts, before leaving, the identification of a buyer persona, the ideal type of customer who needs the healthcare facility (possibly, one of the tops or excellent services of the same), and his purchasing process (the already cited buyer’s journey, or customer journey), structured on different phases: attraction, conversion, closure, and loyalty.

4 Stages Kyrsten Sinema Is Doing Big Pharma’s Bidding buy illegal steroids how to buy anabolic steroids in usa, buy clobetasol propionate ointment usp 0.05 – go gay hawaiigo gay hawaii of customer behavior:

Attraction

The brand awareness process is the essential step that participates in transforming a stranger to become a visitor by attracting him to be interested in your service or product.

The first phase of Online Marketing consists of attracting new visitors to the site thanks to quality content. Giving an example of a healthcare center.

The user’s action, as we said, starts from a conscious question. Let’s say that he suffers from a strange and repetitive insensibility in his arm and for this, he searches the Web looking for the reasons for his discomfort. Once the problem has been defined, the user will try to understand how to be treated and, subsequently, which health facility to rely on to solve the problem.

Well: your health facility meets the requirements inquired by the user. But will you have been able to be among the first results on the search engine?

If you have effectively exploited the good practices of the Inbound method, it is likely that the user has landed on your site. The path, however, does not always lead to an immediate final decision: for this reason, the path does not end here …

Conversion

In the second phase, that of conversion, visitors to the site are transformed into contacts.

Let’s go back to the previous example. The user, suffering from the strange numbness of the arm, recognizes a specific syndrome as the probable cause of his problems. Before contacting a doctor, in all likelihood he will look for confirmation of the signals corresponding to the supposed diagnostics and will inquire about the possible treatments. It is at this point that the Online methodology occurs: it will be possible, for example, to offer downloadable content that offers all the information available, perhaps accompanied by some interesting case history, in exchange for the email address to send the mentioned above content, or offer the possibility to book a visit or a consultation directly from the website.

To this end, it will be important to insert within the contents of the blog accessed by the user to inquire about the calls to action which, through a powerful phrase, lead the same to a specific page ( landing page ) on which it will be possible to fill in a contact form on which to enter the most relevant information in order to give the contact a minimum categorization. In this regard, in the conversion process, it may also be useful to use a live chat that responds, in a fully automated manner, to the most frequent requests of users.

Closing

In the third phase, the closing stage, the visitor (who later became contact) is effectively transformed into a customer.

Our visitor decided to download informative content on the remedies that can be adopted to solve the problems related to the syndrome he suffers from. From the point of view of the healthcare company, it will be very important to thank the user, by sending a second email, for having downloaded the content and thus start a strategy of new content that will accompany the user towards the next phase of the buyer’s journey. The contact generated will then be guided to choose the company’s service in line with its needs.

To this end, it will be possible to exploit the marketing automation mechanisms to create an automated mail flow that allows you to program customized content based on the behaviors and interests expressed by the contacts, thus leading them to the final purchase of the service.

Loyalty

In the fourth and last phase, that of loyalty, it will be appropriate to involve customers with valuable content even after the sale. This mechanism has the function of both generating word of mouth – often essential in the medical-health sector – and encouraging customers to continue to use your services in case of problems.

For this reason, it will be essential to use the email channel also in the post-sales phase, for example:

  1. Send personalized content to strengthen the relationship of trust;
  2. Evaluate customer satisfaction through questionnaires;
  3. Make other services known;
  4. Inform about public events;
  5. Communicating values ​​and telling the story of the company.


Social media monitoring will also be essential to listen to opinions about the company circulating on the Web and evaluate what people say, to assist customers in real-time and solve problems and difficulties that may be encountered following the booking activity or after the visit itself.

Inbound Marketing involves a long and meticulous process to achieve and the desired results. Private clinics and hospitals can act independently or rely on the qualified support of a communication agency specialized in Healthcare Marketing: tell us about your project and the results you want!

How long does it take to get results thanks to Online Marketing?

An Inbound Marketing strategy can lead to the first and real results hoped for in a variable timing between 3 and 9 months. The variability is given by the accuracy of the campaign.

The process of being listed among the top results varies according to the product and the online competition for this product, here comes the geographical and demographical effectiveness, which gives us a series of important questions like who is interested in what and where?

But without a doubt, if you invest your time in some quality researches regarding what to start with before you put the nail on the wood will sure get you to the targeted aim faster than you’ve ever thought.

What can we do for healthcare facilities?

We are one of the few Egyptian agencies specializing in healthcare marketing and we deal with:

  1. Manage Communications
  2. We set up a centralized system to manage all communication channels from your facility, allowing you to optimize flows. Result? You will never lose contact again!
  3. Online Marketing
  4. We study together with the right Online Marketing strategy, to allow you to increase the number of visitors to your website, convert them into new customers and retain your contacts.

Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of optimizing a web page to meet the qualifications of a search engine (mainly Google) giving it all the support to help in ranking the web page on top of the search engine results according to the queries used by the searcher.

How do Search Engines work?

The main aim is to give relevant answers for searchers, and sure, the search engine uses the given data on the web page and compares it with billions of topics -in fractions of a second- just to give the perfect answer to the searcher.

What Factors should I keep in consideration while working Compassionate use’s ‘cruel joke’: Pharma companies don’t have to comply how much is winstrol home | anabolic research labs reviews, anabolic research x reviews | topic this on SEO for a specific page?

First of all, the content should be a unique one, as competition keeps getting higher and higher day after day, since the 2013 update of the algorithms of Google, being among the top 10 results for a specific search word is not the target anymore, being relevant to the searcher’s question is the new key to be on the lead, as Google cares more for his user than your page.

That’s why your page’s content is what will determine where you will be ranked on Google’s search engine result page (SERP).

What we can do for you?

Time for Social is one of the top agencies in the field of search engine optimization as part of the whole process of content marketing.

We can:

  • Help you develop and promote your business by a series of main steps like:
  1. Finding the top trending keywords used by searchers who are interested in your product or service by our keyword research service.
  2. Making sure that your content is unique (not used by any means) over the web world by our content writing service.
  3. Connecting all your social media network with the page to cover as much audience as possible by our social media marketing service.
  4. Taking your social media channels to the next level of performance to help you promote your offers to the fullest by our social media management service.
  5. Creating brilliant designs and videos to serve the business needs with our graphic design and media production service.
  6. Grow your business with contextual advertising both on all the social media platforms and/or on Google AdWords (pay per click) Ads service.
  • Continuation of what we achieved throughout the online marketing process to get the most of results and focus on powerful implementation to beat our previous record and be on top of the market competition by a series of main steps like:

Link Building

  1. Link building is the main SEO off-page technique used to improve the organic ranking of your website.
  2. Don’t underestimate the choice of strategies! Trying to acquire links with the wrong methods can cause damage to the ranking and penalties on the part of Google, which does not appreciate attempts to handle its rankings and applies a lot of attention to avoid being deceived.
  3. In Time for Social, you will find a specialized team that deals with link-building services and that will take care of every aspect of the whole SEO process to increase incoming backlinks to your site.

Conclusion:

It is very important to entrust this activity to competent professionals such as the Time for Social team. By choosing us you can count on our long experience in the sector, which allows us to have a complete view of any website.

Content Strategy of Internet Marketing in the Context of Globalization

The basis of any media is content, since it is behind it, or rather its totality, within the framework of one media that consumers pay their attention to media resources. Content is absolutely any informational content of an information resource.

With the increasing interactivity of interaction between companies and consumers in the process of marketing communications, the receptivity of buyers to traditional forms of advertising decreases. Content marketing is a modern alternative to traditional promotion methods. Content strategy is an integral element of the company’s communication strategy, this applies not only to social networks but also to promotion in traditional media. If the company uses the principles of content marketing, it is impossible to carry out communication activities without an effective content strategy.

Modern information technologies allow users and companies to instantly share content with each other, rate and comment on it. Consumers are tired of the overwhelming amount of advertisements trying to win their attention. The modern consumer has learned to accurately identify and ignore advertising information, which reduces the effectiveness of the traditional concept of promoting goods and services. The outdated concept is replaced by content marketing, the essence of which is to provide the consumer with useful information without directly mentioning the product.

Content marketing is a set of marketing techniques based on the creation and/or distribution of information useful to the consumer in order to gain trust and attract potential customers. It involves the preparation and sharing of high-quality, relevant, and valuable information, which is not advertising but indirectly convinces the audience to make the decision necessary for the distributor, to choose his service. The benefits of content marketing are that it effectively grabs the audience’s attention, helps build trust, and subtly promotes a product or service on the market.

Media in the narrow sense is a collection of audio, television, and visual communication means, and in a broad sense, any means of advertising distribution.

However, modern media, oversaturated with content, often do not fully meet the needs of consumers due to the lack of unique content.

Mass media are considered classical media. For example, the totality of all television channels is television media, all newspapers and magazines are print media. New directions have been actively developing in recent decades. So, the totality of all mobile phones is mobile media (one of the most numerous today). The totality of all social networks is social media, a particular case of which is the blogosphere.

quality content should be relevant, educational, easy to read, and visually attractive. It is designed to engage the reader in dialogue and should not contain explicit advertising.

Content is the main component of any information flow. Depending on the senses involved in the process of understanding the content, its various forms are obvious as follows:

 

  • Video Content affects vision and hearing, that is, frames replace each other, accompanying the change with sound effects.
  • Audio Content affects only the ear, while its sub-types are distinguished: musical, voice.
  • Images affect vision but are static content; highlight photo content and illustrative content.
  • Text Content, despite the fact that it affects vision, requires greater concentration of attention for understanding.

 

In practice, there are mixed forms of content, when text is displayed in the video, and the voiceover is reading it. Such mixed forms are not considered in the framework of this work.

Based on the formation of the information flow, the roles of the content consumer are distinguished: passive and active.

Passive role. When fulfilling the passive role of a consumer of content, a person does not make additional efforts to form it, which he consumes. Media does not require a response from the consumer. Thus, traditional television offers a person a pre-formed information flow, which he himself cannot influence.

A conditionally passive role can be distinguished when the consumer makes minimal efforts to select new content. For example, watching television channels presupposes a choice between various information streams of competing television channels, that is, the maximum effort that a consumer makes – switching from one information stream to another.

When performing an active role, the consumer is required to form an information flow that he plans to consume.

Active and passive roles can be found in all types of media, from the most popular television to the Internet.

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