Top 6 Most Effective Marketing Channels For B2C Businesses

All businesses require an effective marketing plan to attract high-quality leads, which in turn generate revenue. As a result, most businesses devote a significant portion of their money to marketing. However, business marketing is a complex process that must be carried out in a specific manner in order to achieve its goal. As a result, selecting the appropriate channel is critical to the overall effectiveness of your marketing strategy. The six most efficient marketing channels for B2C organizations are listed below.

From the point of view of Time for Social, these channels are the best marketing for 2022

google ads

This is an online marketing strategy in which you carefully put your advertising and are charged a fee each time someone clicks on them. Google ads are particularly effective since they target people who have expressly looked for a similar business or a phrase connected to your offering. This strategy also allows you to retarget clients who have previously visited your website but did not make a purchase.

Website

Because people can form an impression about your company purely based on your website, having a decent website impacts your clients’ perception of your brand. Your website also gives you a terrific opportunity to supply your customers with original content that explains your product or service. Publishing helpful content on your website can help it rank higher in search engines, increasing the likelihood of it showing at the top of the search results. Furthermore, excellent content motivates your readers to buy by demonstrating that you are an expert in your subject.

Facebook

With over 2.2 billion monthly users, Facebook is one of the most popular social media networks available. That is why businesses believe Facebook to be a goldmine for reaching new customers.

Furthermore, Facebook enables businesses to interact with their customers in a variety of ways by encouraging them to comment, share, like, and follow their page.

This implies you won’t have to pay to advertise your business because you’ll be able to reach your clients organically.

In addition, Facebook’s social ads have advanced targeting. Advertisers might, for example, target clients based on demographics, hobbies, and behavior.

This allows you to focus on the people who are most likely to be interested in your product. To produce as many leads as possible,

It’s recommended that you employ both organic reach and Facebook ads.

read also: Reasons for closing advertising accounts on Facebook

Instagram

Instagram is a photo and video-sharing app that relies heavily on visual content to keep users engaged. Instagram has about 800 million active users, with Generation Z and younger Millennials making up the majority.

To captivate their audience and urge visitors to check out their page, brands compete to display nice and pretty photos. Because fashion and beauty firms rely on aesthetic appeal, Instagram is particularly popular among them. Other firms from various industries, on the other hand, are beginning to utilize Instagram to sell themselves since, according to recent studies, individuals who use Instagram the most are primarily using it to determine whether or not to purchase a product.

According to research, 13 percent of Instagram users are on the platform to buy something, making them 70% more likely to buy than non-Instagram users.

Another big advantage of this platform is that it uses the same intelligent ad placement as Facebook. You may target people based on their gender, age, social status, and hobbies, as well as their online behavior, with Instagram advertisements.

read also: Best Time To Post On Instagram

Twitter

Twitter is a microblogging platform that engages users through short, concise tweets and hashtags. It enables brands to respond to customers quickly and effectively, resulting in increased brand loyalty. Furthermore, it’s an excellent tool for providing customer service solutions such as troubleshooting and fund clearing, among other things.

Many businesses have begun to use Twitter to publicize their events in recent years.

You may utilize your company’s Twitter account to promote the event in advance, live tweet and communicate with your consumers during the event, and follow up with them afterward to obtain feedback.

Creating a hashtag and getting it popular on Twitter can help boost brand recognition and sales.

Outdoor advertising

Another excellent offline marketing tool is street billboards. They provide a whole new area for imaginative advertisements to be displayed. Outdoor advertising, unlike the internet or television, cannot be turned off or ignored; people will most likely see it. Furthermore, outdoor advertisements may be used to supplement a marketing campaign that you are doing through several web channels.

Billboards are also useful because individuals spend the majority of their time outside. It doesn’t matter if they’re traveling to and from work or running errands; they’ll see your ad as long as they’re on the road.

As you can see, there are a variety of excellent avenues for promoting your goods, generating leads, and closing sales. A solid marketing strategy that incorporates one or more of the aforementioned channels will provide you with a high return on investment (ROI), which is the primary goal of any marketing campaign.

time for social can provide the best marketing strategy for your business model because of our experience in many business fields just call us now and get a special consult for your business to increase your audience and get more leads

Should Your Google Ads Campaigns Include Seller Ratings?

Learn about the various elements that will influence your decision on whether or not to use Google Ads Seller Ratings. You’ve certainly noticed seller ratings in Google ads – or possibly in organic search, where they’re still being tested. They’re the one- to five-star ratings that appear in search and retail ads from time to time. You might be wondering if you can (or should) use these ratings in your own Google Ads campaigns.

Unfortunately, seller ratings are not available to all advertisers. While seller ratings are nominally free, the reality isn’t so straightforward.

Let’s take a closer look at Google advertising’s seller ratings to see if they’re a good fit for your sponsored search marketing efforts.

How Do Seller Reviews Appear?

Let’s start by defining what we mean when we say “seller ratings.”

Here’s an example of a shopping ad with them (ratings highlighted in red):

Here’s an example of a search text ad (with the ratings circled in red):

seller rating 2

Sellers are evaluated on a scale of one to five stars, as you can see. Google compiles these

ratings from a variety of sites that compile customer reviews, including Google and other organizations like Trustpilot.

read also: Facebook relaxes its policy on social issue ads, allowing product-focused ads to run without a disclaimer.

Seller Ratings Are An Automated Extension

Because seller ratings are an automated addition, you have no control over when and how frequently Google displays them alongside your advertisements.

You can, however, choose whether or not to use them, as well as whether or not to remove them totally.

Seller ratings, in our experience, only appear with advertising around one-third of the time (although this may vary widely from industry to industry).

Before this extension will make an impression, you usually need to have a minimum of 100 seller ratings from a single country during the last 12 months.

They should start appearing once you hit the 100-rating mark. Prepare to keep track of performance to see if they’re having an effect.

When all of the prerequisites are completed, we usually see these extensions appear pretty quickly, although others claim the process might take up to six weeks.

Your seller ratings extension will not make an impression if your rating falls below 3.5 stars as a precaution.

So, if a situation arises that causes your ratings to drop, you won’t have to worry about your advertising showing up with one- or two-star ratings.

read also: Reasons for closing advertising accounts on Facebook

How Much Do Seller Ratings Cost?

This is where things get a little muddled.

There is no additional cost to utilize this extension, according to Google. As is customary, you are only charged when people click on your ad. There’s more to the story, though.

Some advertisers are finding it difficult to achieve the criteria of 100 reviews in the previous 12 months.

Of course, Google’s own Google customer reviews will be included in the total, although the number of reviews may be insufficient.

As a result, most advertisers will have to rely on a third-party provider to gather customer reviews in order to meet the minimum requirements.

Trustpilot and Yotpo are two companies that specialize in offering these kinds of services. Naturally, they charge a monthly fee, which can quickly mount up.

Take Promises Of Results With A Grain of Salt

Take their hype with a grain of salt if you decide to deal with a third-party ratings vendor. Some suppliers say that adding seller ratings extensions will enhance ad rank, improve quality score, and increase traffic by up to 10%. It appears improbable that a single, simple ad extension will accomplish all of this – especially if you’re currently performing well in terms of ad rank, quality scores, and other metrics.

Typically, achieving such results necessitates a comprehensive approach to advertising that incorporates all of your tools, from ad styles to text to keywords.

Yes, seller rating ad extensions could play a significant influence.

But don’t expect them to do everything on their own.

Should You Try Extensions for Seller Ratings?

When should you allow and test seller rating extensions, given what we’ve discussed?

The answer is that it is debatable.

We’ve never been able to draw a straight link between seller rating extensions and a greater CTR, as mentioned above. The impact is never as strong or as obvious.

That isn’t to say that seller ratings aren’t useful to some advertisers.

Here are several scenarios where testing seller rating extensions make sense:

They’re being used by all of your competitors.

Almost every marketer in some retail sectors uses seller ratings in their E-commerce websites. You should get on board because not having this extension may raise red flags with potential buyers.

They’re not being used by any of your competitors.

If none of your competitors use seller rating extensions, you might be able to use them to set yourself apart. They could be worth a try.

You’re up against big-box retailers.

If you’re trying to compete with huge retail companies like Home Depot, Costco, or IKEA, using seller ratings could help you divert some attention away from them and toward you.

In summary, if you think seller ratings can help your ads stand out, give them a shot. If you don’t see any difference, you might want to turn them off until things change and you’re ready to try them again.

learn more about marketing toolbox from time for social

Another Tool in Your Marketing Toolbox: Seller Ratings

Because each business and advertiser is unique, you are the only one who can decide whether or not seller ratings are worth experimenting within your Google Ads accounts.

Unfortunately, the requirement for a minimum number of reviews complicates testing.

Nonetheless, don’t allow the additional burden to deter you.

Give seller ratings a shot if you think they would be a good fit for you and your company.

for more info contact us

source: search engine journal

The Relationship Between Expired Domains And A Google Ranking Bonus

Google’s John Mueller responds to a query concerning expired domains and potential bonuses.

Google’s John Mueller answered whether restarting material on a parked site would have any ranking benefit in a Google Office-hours chat. John Mueller, a Google engineer, explained how the company handles expired domains.

Parked And Expired Domains

An expired domain is one that has already been registered but has been allowed to expire, allowing it to be re-registered by someone else.

A parked domain is one that has been registered but not used.

Many customers mistakenly believe they are purchasing an expired domain from a domain broker when they are actually purchasing a parked domain that was previously registered.

time for social is Ready to answer all your inquiries regarding domains and all SEO services, you can only ask for help now

Authority Of Expired Domains?

The person asking the question wanted to know if there was any “authority” leftover from a parked domain that would cause Google to index and rank the domain more quickly.

While Mueller did not address the question of website authority in his response, he has previously stated categorically that Google does not utilize any form of authority metric.

This is the question:

“I have a domain that hasn’t been used in four years. The blog I had was doing great in its niche. But because I didn’t want to sell it I deleted all the content and left the domain parked.

I want to revive the content on it but I want to take a slightly different approach.

My question is, does Google need to learn about my blog again as if it was new or do I have a better chance to be an authority in my niche faster than usual because of this old domain?”

John Mueller of Google Talks About Expired Domain

John Mueller

Google And Expired Domains

John Mueller confirms that there is no ranking benefit to using an expired domain and outlines what the following steps are from an SEO standpoint.

Mueller:

“So if the content was gone for a couple of years, probably we need to figure out what this site is, kind of essentially starting over fresh.

So from that point of view I wouldn’t expect much in terms of kind of bonus because you had content there in the past.

I would really assume you’re going to have to build that up again like any other site.

Like, if you have a business and you close down for four years and you open up again then it’s going to be rare that customers will remember you and say oh yeah I will go to this business.

And it looks completely different. They offer different things. But it used to exist.

I think that situation is going to be rare in real life …if you will, as well.

So I would assume that you’re essentially starting over, here.

This is also one of the reasons why it usually doesn’t make sense to go off and buy expired domain in the hope that you’ll get some kind of a bonus out of using those expired domains.”

Expired Domains Have No Ranking Bonus

Mueller’s argument that expired domain have no bonus does not surprise those of us with twenty years or more of SEO experience.
We already knew this because our generation of SEOs pioneered the practice of buying expired domains and lived through the time when Google issued an algorithm update to address it.
We’ve seen firsthand how expired domain can help websites rank higher.
Not only were they useful for ranking, but we could see how much PageRank they offered on Google’s toolbar.
Holdover PageRank was found on more than simply expired domain. A PageRank source could also be a link to a broken domain.
A crawler was launched on a popular website, and the outbound links that produced a 404 Page Not Found error message were reviewed.

So SEOs bought those domains, which were usually misspellings, and then redirected them to affiliate sites. The PageRank would start to flow in a matter of weeks, and the affiliate site would begin to rank higher.

Buying misspelled domains with a lot of inbound links and buying expired domains were all part of a PageRank recycling scheme to help sites rank without having to develop links.

They were shortcuts for creating links.

Google Algorithm Already Handles Expired Domains

When Google discovered the technique, they updated their links-related algorithm to reset the PageRank of expired domains back in 2003.

Those who are new to SEO and have less than five years of experience and believe in expired domains may be surprised by this.

However, since 2003, Google’s system has reset the PageRank and link effect of expired domains.

Google Expired Domains Update Announcement

A Google engineer with the WebmasterWorld handle of GoogleGuy made the news about restoring PageRank for expired domains.

Matt Cutts was GoogleGuy the majority of the time.

Other Google search engineers, on the other hand, utilized that identity to make announcements in the name of the company.

Google stated the following in a WebmasterWorld post titled “Good News About Expired Domains”:

“Hey, the index is going to be coming out real soon, so I wanted to give people some idea of what to expect for this index. Of course it’s bigger and deeper (yay!), but we’ve also put more of a focus on algorithmic improvements for spam issues.

One resulting improvement with this index is better handling of expired domains–the authority for a domain will be reset when a domain expires, even though dangling links to the expired domain are still out on the web. “

An expired domain might still rank, according to Google, but not because of any pre-existing links, which were no longer counted.

GoogleGuy wrote:

“…you can get that domain into Google; you just won’t get credit for any pre-existing links. “

GoogleGuy also pointed out that expired domains with existing penalties will continue to be penalised.

GoogleGuy advised:

“Right now the penalties can remain on a domain. So you’ll want to do your research before you buy a domain.”

PageRank resetting wasn’t limited to expired domains. The PageRank of misspelled domains was also reset as well.

The market for expired domains collapsed soon after and people pretty much stopped buying them.

Resurgence Of Expired Domain Buying

Then, 10 years later, a new generation of SEOs came along and unearthed expired domains, unaware of Google’s history of ensuring they were no longer active.

The whole situation with the expiring domain started all over again.

Anecdotal evidence may be discovered to back up almost every SEO strategy. There are also strong supporters of ineffective techniques such as comment spam. It’s hardly strange, then, that something like expired domains would resurface.

Adversarial Information Retrieval

Google has the ability to prevent PageRank from flowing from links in the sidebar and footer.
Depending on whether the link is relevant, Google can limit how much PageRank goes from one site to another
Because there is no meaningful context for the link.
Google can prevent PageRank from moving from one site to another.

Those Google data are familiar to most SEOs.

However, some SEOs believe that Google is ineffective and unable to reset the PageRank of expired domains when it comes to expired links.

Google has nearly 20 years of experience dealing with search engine manipulation, including expired domains (which is documented above).

Adversarial Information Retrieval is a term used to describe the process of building search algorithms that are resistant to manipulation.

In a world of Natural Language Processing, BERT, and MUM, and given that Google announced a PageRank reset for expired domains in 2003, it may be argued that claiming that all it takes to overcome Google is to buy an expired name pushes the boundaries of reality.

Citation :

search engine journal

How To Improve Your CRO With Social Listening

.To make improvements to your Conversion Rate Optimization strategy, listen to online conversations ( Social Listening)

It’s no surprise that social media has become a vital factor in deciding the success of your business in a post-pandemic era where the online sphere has become the hub for all things eCommerce.

Social media platforms are some of the world’s most powerful leaders, with 4 billion users worldwide. These crowded platforms can work as an encyclopedia to a savvy marketer, shaping opinions and continually establishing new trends.

You can utilize your own social media platforms to assist grow your business and keep ahead of your competitors if you know what to track and where to look.

Continue reading to learn how to engage in social listening and use your social media analytics to produce long-term sales leads.

What is the importance of social listening?

We’ll never be fully in touch with our audiences’ needs and desires if we don’t listen to them on social media. You’re far more likely to notice declines in conversions and, as a result, a lower ROI if you don’t have a thorough understanding of your audience.

Simply put, if your content strategy isn’t providing what your audience wants, engagement will suffer.

64% of business leaders feel social media monitoring has made a big difference to their firm, with 37% utilizing it to track not only their own success but also competitors to gain a better understanding of what their specialized community needs.

Is it possible to extend social listening beyond social media?

Social listening has swiftly established itself as the newest smart marketing technique. This type of research, defined as an analytical technique that checks your brand’s social media platforms for discussions and mentions, goes beyond the stats to get a sense of what your audience is thinking.

What are the current fashion trends?

What product is the most talked about?

Which social media posts have gotten good or negative feedback?

As you begin to listen to your audience, ask yourself some of these questions.

The real question is if it can be used to help with other types of business success in addition to social media marketing. Yes, it is correct. Listening to your audience could be the key to success if you want to improve your marketing plan and increase your conversion rate optimization.

However, don’t take our word for it. Social listening, according to seven out of ten marketing experts, is an essential contributor to their eCommerce strategy success. Putting a literal spin on the adage that “the customer is always right” pays off in the shape of strong sales leads, a higher CTR, and, of course, better CRO.

Is it true that social listening is the key to increasing your CRO?

The question is how much of an impact social listening can have on your business’s future success outside of social media.

You’d be astonished at how effective this one clever marketing tactic is. One of the simplest strategies to earn audience trust and enhance conversion rate optimization is to prioritize customer pleasure from the beginning (brand discovery) to the finish (checkout).

If you’re new to the game, Conversion Rate Optimization, or CRO, is an important part of any marketing strategy. Conversion rate optimization, defined by Hotjar as “the process of maximizing the percentage of users who do the desired activity on a website,” is all about bringing customers to your site, hooking them in, and keeping them there to accomplish your desired activities.

Improve Your CRO With Social Listening

CRO is all about optimizing those site drivers and removing the hurdles that keep users away from your intended destination, as you can see above.

This is where social listening may help. With social media channels proving to be the most important driver of traffic to eCommerce websites for this generation, social listening is essential if you want to improve the number of people who click on that link.

Even better, components of social listening can be applied to your website to lower the obstacles that prevent you from making a sale. Examine your site’s CTR and include a feedback page in your UX design to collect data on how to overcome those sales roadblocks.

How to use social listening to increase your CRO?

Time For Social is here to assist you if you believe social listening could be the game-changer for your CRO success. Continue reading to learn our top ideas for improving your own social listening and boosting your conversions. or you can ask for help from us.

1. Extend your listening range.

It’s time to expand your platform monitoring using tools like Google Analytics and Finteza, and begin social listening wherever possible. Your individual social listening sites may range from the conventional Facebook and Instagram depending on your demographic’s age, gender, and lifestyle.
It might be time to head over to TikTok and start searching for mentions across your For You Page if you’re targeting a younger audience. Alternatively, for a more mature business audience, use LinkedIn for a variety of interaction styles.

This not only broadens your listening horizons, but each platform also introduces fresh communication techniques. Knowing where your audience is most engaged with your company will make it easier to join the conversation and target paid social advertising more successfully.

2. Listen to things other than social media.

Customer experience is crucial for CRO success, thus employing your social listening talents for conversion optimization may require a departure from traditional social platforms.

Track audience visits and engagement on your own website using your listening skills. Using conversational marketing methods like chatbots, feedback forms, and review spaces will help you understand what’s wrong and right with your products, making it easier to make changes for future success.

3. Adopt a change-loving attitude.

You’ll come to enjoy change once you’ve mastered social listening. The social media ecosystem, as one of the most fast-paced settings on the planet, is continuously growing, spawning new trends, platforms, and, of course, new dialogues.

If you notice significant changes in interaction and bad talks about your brand, it may be time to make some changes.

The idea here is to move with the times and stay on top of what’s hot and what’s not, in order to keep your brand relevant to your target demographic. You might want to look into your website design further for CRO success:

Is your user experience design in line with current demographics?
What is the readability of your website? Is it nice to engage in conversation?
Are you using your listening skills to meet the demands of your customers?

4. Pay attention to your competitors.

While you may prefer to spend your time focusing on your own social listening, learning to listen to your competitors can help you gain a competitive advantage.

Look at what they’re doing well and, more crucially, where they’re making mistakes. If you have the same target audience, make sure you demonstrate to them that you can do better than they can.

5. Begin taking steps toward CRO success.

If you want to stay active on social media, you’ll need to start converting your insights into sales. More than just stats, active social listening is engaging with your customers to either correct or improve their dialogue on social media and on your website.
Concentrate on examining client trends throughout time. This will enable you to recognize a pattern in customer conversations, making it easier for you to respond appropriately.

Facebook relaxes its policy on social issue ads, allowing product-focused ads to run without a disclaimer.

Facebook has announced an update to its social issues ad policy that would essentially loosen the social issues qualification, allowing more advertisements to run without the ‘paid for by’ disclaimer.

time for social We will explain the most important details on this topic

In the aftermath of the 2016 US Presidential Election, Facebook imposed a slew of new limits and parameters on political and issue-based advertising in order to increase transparency about who’s paying and push efforts to sway public opinion.

The need that all marketers who want to run political or issue ads to be verified are a fundamental part of this.

As explained by Meta CEO Mark Zuckerberg:

“To get verified, advertisers will need to confirm their identity and location. Any advertiser who doesn’t pass will be prohibited from running political or issue ads. We will also label them and advertisers will have to show you who paid for them.”

As a result, any Facebook ad linked to a social problem now requires both authentication and a ‘paid for by’ disclaimer remark, which consumers may click to learn more about the firm or organization behind the campaign.

read more about Best Time To Post On Instagram

read more about Best Time To Post On Facebook

But now, Facebook’s looking to ease back on that slightly:

“Because the primary purpose of some of these ads is not to engage in advocacy, we’re changing the way we approach a subset of them. Advertisers will no longer be required to complete the authorization process or include a “Paid for by” disclaimer to run if we determine an ad includes the below three criteria:

A product or service is prominently shown in use or named or referenced in the ad;
The primary purpose of the ad is to sell a product or promote a service, even if the ad content includes advocacy for a social issue; and
The ad content contains a call-to-action to purchase or use the product or service.”

As a result, if an advertisement is related to a social issue but is directly selling a product rather than relating back to advocacy, it will no longer be subject to the same regulations.

To explain the change, Facebook has supplied a few examples:

“No longer a social issue ad: “Our new show, “Our Only Future,” on how we can tackle climate change will premiere next month in your city. Purchase your early-bird tickets now for €10.”

Because this ad promotes a commodity rather than advocating for a specific social problem, Facebook claims that authorization and the ‘paid for by’ disclaimer are no longer required.

“Social issue ad: “Our leather patches just arrived. Each patch is embroidered with ‘Support refugees.’ Shop now!”

On the other hand, even though this example promotes a product, it clearly states social problem advocacy messaging, necessitating the use of a disclaimer.

It’s probably more difficult to determine how the same process applies to, say, an image of a product that doesn’t include the specifics in the text, but each ad is subject to review, and the basic idea here is that brands can promote social issue-related products and services as long as the ad doesn’t explicitly advocate for action or support. If it does, they can still run the advertisement, but they’ll have to go through the authorization process.

Even yet, it appears to be a little perplexing. According to my interpretation of the three requirements listed above, this last example should not be classed as an issues ad because its major promotional CTA is a product.

There’s bound to be some misunderstanding, but the gist is that Facebook – or Meta – wants to make it easier for more firms to run advertisements by removing the burden of going through the more stringent measures to promote products that are tangentially tied to social causes.

To be honest, it appears to be a bit inconsistent and vulnerable to abuse, but the Facebook ads team will be in charge of enforcement, which should hopefully restrict any potential grey areas or abuse.

I wouldn’t bet on it, though. Would it be possible to slip through the newly developed cracks in this policy if, for example, I sell t-shirts that read “climate change is a hoax,” but I don’t include it in the caption text, and the ad is for a product? What if I work for the oil and gas lobby? Wouldn’t that be a crucial disclosure for transparency?

In any case, the regulation has been amended, which means that impacted marketers and organizations will have to take into account new factors.

You can read more about Facebook’s social issues ads policy here.

best time to post on facebook in Egypt

Before we start getting into details about the best time to post on Facebook, we must know that Facebook has more than two billion active users, making it the most used application on the internet in the whole world so far.

This huge audience means that there is a huge opportunity for organic engagement on Facebook. If you consider the current Facebook algorithm. Changes to the algorithm in the past couple of years have emphasized friends, family, and meaningful connection, so content that stimulates real engagement is your best bet.

Combined with a content strategy that meaningfully connects with your audience, you will best meet this need for engagement by posting at times when your users are most active online.

Even as the reach of the Facebook audience continues to decline through disabling and locking ad accounts, determining the best time to post on Facebook can help your business stand out and reach more of your target audience.

However, determining the best times to post can be challenging, and Time for Social is happy to help.

In this guide, we will show you how to determine the best time to post on Facebook in order to increase referrals and reach the largest audience.

Time for Social, as one of the best digital marketing companies in Egypt, would like to share some helpful recommendations about the best time to post on Facebook in Egypt!

Best time to post on Facebook in Egypt

The secret to reaching your customers on Facebook:

Like most things in life, timing is everything, and in order to reach your audience on social media at just the right time, you’ll need to reveal when they’re using Facebook.

Step 1: Define your target audience
Step 2: Time Zones and Posting Times
Step 3: Look at the stats
Step 4: Use Tools and Analytics
Step 5: Schedule your posts in advance
Step 6: Consider running ads on Facebook

First of all, Facebook users crave engagement, as 32% of users regularly interact with various posts, leave nearly 5 billion comments every month, and spend about 2 hours 24 minutes a day. And they don’t just exist for social reasons.

Step 1: Define your target audience

Before you can plan your Facebook posting schedule, you need to know who you are trying to reach first. So, start with the basics and define your target audience.

What is their demographic? gender? age?

What exactly do they do for a living?

Where do they call home?

What is their highest level of education?

By answering these questions and outlining the full customer personality, you should be able to gain a better understanding of your Facebook customers as well as when they are likely to use the platform.

Step 2: Pay attention to the time zones

It’s not as simple as knowing the time of day when the most users are likely to see your posts – you also need to consider location. Users are in different regions in different time zones, after all.

You’ll want to schedule your posts based on where the majority of your audience is located, especially if you cater to a global audience

Step Three: Look at What the Statistics Say

Companies have been searching for the best time to post on social media for years, providing marketers with a wealth of useful information.

Especially when it comes to the best time to post on Facebook

Step 4: Use Tools and Analytics

When it comes to improving results, analytics is always your friend.

Once you start posting on a regular basis, you will be able to use your analytics to determine when your customers are most active on Facebook. So the Facebook Statistics page is the best place to start.

Go to your profile and click Insights at the top of your Page to find your Page Insights.

To see if your fans are online, go to the right column and click on Posts. You will be presented with an outline that shows the days and times your fans are most active on Facebook.

Keep in mind that other tools, like FanPage Karma, can help you track the best time to post on Facebook, and it’s often a good idea to compare results from multiple sources.

Step 5: Schedule Your Posts Using Social Media Automation

While it is possible to post all updates manually, we know that scheduling and timing are necessary to create higher engagement levels for all posts.

Step Six: Consider Running Ads

Displaying ads on Facebook is a very effective way to reach your customers.

Given how difficult it is for companies to achieve success with purely organic publications, running ads on Facebook can boost your chances of success.

According to Facebook, the cheapest days to display ads are Sundays and Mondays, while Fridays are the highest. The day of “worst” publication varies by industry.

Here are the main data points according to the compilation of studies, the best time to post on Facebook in Egypt:

See also our article on the best time to post on Instagram

The best time to post on Facebook in general in Egypt

As you’ll see with other social networks, midweek is the peak period on Facebook. The middle of each weekday, from morning to mid-afternoon, are good times to post, which means engagement stays consistent throughout these time blocks.

While people check in frequently throughout the middle of the day to see what’s going on, peak times are approaching for their lunch breaks. When people have more time to scroll through their Facebook feeds and search for interesting posts, engagement increases correspondingly.

On the other hand, late night and early evening combined with weekend days bring relatively low participation. While people may be checking in or posting some updates from weekend activities in the middle of a Saturday, these times aren’t your best bet for reaching the audience.

Best time to post on Facebook: Wednesday at 11 am and 1 pm
Best Day: Wednesday is the best day to post on Facebook.
Most interactive time: weekdays from 9 am to 3 pm.
Worst day: Sunday has the least amount of Facebook interactions of the week.
Lowest Participation: Early morning and evening, before 7 am and after 5 pm, is the lowest sharing of the day.

The best time to post on Facebook in specific fields in Egypt

Best times to share on Facebook for e-commerce

Whether you’re promoting an online shopping experience or driving audiences to retail, Facebook plays a major role in your social media marketing strategy. In addition to your unique customer personalities, find your audience when they are most active in these times of posting for consumer and retail goods:

Disclaimer: The heatmaps for each field are more focused to show medium and high-level participation.

Best times for consumer goods brands to post on Facebook: Wednesday at 13:00 and Friday at 11:00
Other high participation times: Wednesday 1-3 pm, Friday 10-11 am, and Thursday at 5:00
Most consistent engagement: weekdays from 10 am to 5 pm
Lowest participation: Sunday and every day from 10:00 to 4:00.

Best time to post on Facebook for media

Social media is a crowded space for media companies vying for attention, and Facebook’s algorithm can make it particularly difficult to find a place in users’ feeds. Take advantage of these times to post to boost engagement:

Best times to post on Facebook for media companies: Tuesday 5 pm and Friday 8-9 am
Other peak times: Wednesday from 8 to 9 a.m., Wednesday to 5 p.m., and Thursday to 5 p.m.
Most Steady Posts: Tuesday to Friday 9 am-5 pm
Lowest post: Sunday and every day from 10:00 to 3:00

Best time to post on Facebook for education

Facebook can be a great source of information for educational institutions. Compared to other industries, mornings and nights offer stronger opportunities for school social content on social media to show up, as well as some upsurge in weekend inactivity. Check out the full details of the best times to post on Facebook for education:

Best times for schools to post on Facebook: Wednesdays at 9 am and Saturdays at 5 pm
Most consistent engagement: Monday through Friday from 9 a.m. to 3 p.m., and the peak occurs between 9 a.m. and 12 p.m. on those days.
Saturday from 12 noon to 9 pm is also very active.
Lowest participation: Sunday is the last interaction, and the lowest participation of schools is every day from 11 pm to 5 am

Best times to post on Facebook for nonprofits

Facebook is a great place to highlight the mission of the nonprofit organization through longer-form posts and discussions, as well as to draw attention to upcoming events. We found that Facebook nonprofits see a lot of engagement during weekday mornings.

Best time to post on Facebook for nonprofits: Wednesday 8-9 a.m.
Other times high participation: Thursday 10 am and Friday 8-10 am
Most consistent sharing: Monday through Friday, 8 a.m. to 5 p.m.
Lowest participation: Saturday and Sunday show the lowest participation per day, with the worst times being 10:00-5 am every day.

See also our article on creating videos to increase reach on Facebook

Best times to post on Facebook for technology

Even with the challenges of automatically gaining engagement without ads, Facebook is still an essential part of tech companies’ social strategy.

Whether you’re looking to tap into conversations geared toward a B2B audience or a B2C audience, the top time’s tech companies post on Facebook include:

Best time to post to tech companies on Facebook: Wednesday at 10 am
Wednesdays from 9 a.m. to 12 p.m. in the prime time during the week as well.
Most consistent sharing: Monday through Friday from 8 a.m. to 2 p.m.
Lowest post: Sunday and every day from 06:00 to 04:00

Best time to post on Facebook for healthcare services

The social public increasingly expects health care practices to have a social presence. Facebook is a great place to highlight your local practice and provide basic information for current and potential patients. The best times to post about healthcare to reach these audiences include:

Best time to post healthcare practices on Facebook: Wednesday 9-10 am
Most Consistent Posting: Monday through Friday, 9 a.m. to 3 or 4 p.m.
Lowest Participation: Avoid Saturday and Sunday, which have minimum participation, and every day from 9 pm to 4 am

Time for Social can help you promote your business online (Social Media Management) in smart steps. With an increased market share, improved service increased loyalty, and sales reduced costs by automating and improving business processes using mobile applications and web services. We know how to launch advertising campaigns so that they attract new customers and bring profits to your business. Therefore, we can increase your sales many times more than you expected by creating e-commerce sites!

Our services include:

Digital Marketing Services:
Google Ads
Website design and development
search engine optimization
Marketing on social media
Social media management
Mobile app development
Offline Marketing Services:
branding
Graphic Design
Media Production
Digital Marketing Consulting
See also the importance of online healthcare marketing in 2021

Best Time To Post On Instagram

Instagram & social media may appear to be a place where you can freely post about whatever is on your mind and whenever you feel like it. However, organizations must adopt a more strategic strategy.

Every successful social media brand has a data-driven posting plan that determines the optimum day and time to post. Even the most beautiful social media postings won’t help your business if they aren’t shared at the correct moment. When you publish during high-traffic hours, you have a better chance of capturing your audience’s attention.

Fortunately, time for social done the legwork for you and created the ideal Instagram calendar for you to schedule your content to reach more audience and increase your engagement.

How does the Instagram post ranking signals 2021 work?

The type of content that Instagram displays on a user’s feed (be it an image post, carousal, reels, IGTV, or on explore page) is majorly based on six ranking signals. you should know these ranking signals to determine the best time to post on Instagram

Interests :

Instagram presents its user’s stuff that they are likely to be interested in based on their previous actions and interests. For example, if a user frequently sees, comments on, or likes food-related videos and photographs, Instagram will most likely show them more of the same.

Relationships With Other Users :

The Instagram algorithm 2021 detects interactions between multiple users in order to determine which material the users prefer to see. If a person likes and comments on a creator’s posts frequently, that user will most likely see more of that creator’s content in their feed.

Frequency Of Instagram Use :

Frequency refers to how frequently you use the app. Instagram will order posts in your feed based on how much time you spend in front of the screen. If you don’t spend much time with the app, it will show you things it believes you’ll enjoy over time. If you use Instagram frequently, your feed may be more chronological. This is because Instagram wants to show you the best and most recent posts, and it will show you the finest posts since your last visit.

Usage :

Because of how the Instagram algorithm 2021 works, avid Instagram users’ feeds are more likely to be filled with more variety of content. If you follow a lot of creators, you won’t have to worry about them running out of ideas for what to put on your feed.

Number Of Follows :

Timeliness

Instagram wants you to be aware of current events and seasons. It’s unlikely that a Halloween-themed post will appear in January. The trending post will most likely appear at the top of your feed.

Instagram will look at a post’s timeliness to see if it’s still relevant to a user’s interests. Because fresh postings are more important to users, Instagram ensures that every user’s feed is filled with timely content.

best time to post on instagram

Best Time To Post On Instagram

Instagram has evolved from a hobby to a science, thanks to its complex algorithm and the secrets of hashtags. If you’re one of the dreamers attempting to break through the iceberg of Instagram fame, you’ll want to know how to make the most of the platform.

One of the most important aspects of gaining traction and vital interactions with your posts is determining the best time of day to post on Instagram. Before you even get into the art of framing captions and following the right kind of people, one of the most important components of gaining traction and vital interactions to your posts is determining the best time of day to post on Instagram.

See also our article about Best time to post on Facebook

The Best Time to Post on Instagram Each Day

While deciding a single best time to post on Instagram is tricky, and in all honesty, most of our studies in time for social have come up with a series of good posting times. Here are some suggestions :

Best times to post on Instagram: Wednesday at 11 a.m. and 1 p.m.
Best day: Wednesday is the best day to post on Facebook.
Most consistent engagement: Weekdays from 9 a.m.–3 p.m.
Worst day: Sunday has the least amount of engagement for Facebook during the week.
Lowest engagement: Early mornings and evenings, before 7 a.m. and after 5 p.m. have the least amount of engagement per day.

Best Time To Post On Instagram During Covid

The pandemic caused a surge in Instagram usage during the workweek, which was unusual when individuals went to work on a regular basis. During pandemics, Instagram usage has increased significantly during weekdays and work hours.

Instagram Insights

How to Find Your Unique Best Time to Post on Instagram

Here are a few tools and features to assist you to figure out when your greatest times are to post on Instagram:

Based on your history interaction activity, time for social will tell you the Best Time to Post feature automatically estimate your top 7 Instagram posting times.
Instagram Insights can help you figure out where the majority of your followers are and when they’re online. This isn’t as accurate as Later’s Best Time to Post algorithm, but it’s a good place to start.
Using a spreadsheet, manually track when you post on Instagram and how your posts perform over time.

E commerce

In the era of electronic progress and the development of technology, e-commerce has become a large part of the commerce market, and it is even possible to replace traditional commerce with electronic commerce due to what we will mention.

What are e-commerce sites?

They are sites that engage in commercial activities such as buying and selling through the Internet, and these sites provide physical products or services via the Internet, and the buying and selling process is completed by transferring money and data through the same site.
E-commerce is not limited to the process of buying and selling only, but also any type of transaction that can be provided over the Internet such as customer service and commercial advertisements.
There are different types of e-commerce, some of which are done through companies with companies (B2B), companies with individuals (B2C) or individuals with companies (C2B).

The importance of e-commerce sites

● Save time and effort for consumers and deliver products easily and quickly.
● E-commerce may achieve a higher percentage of profits than traditional commerce.
● Easy access to target groups and accurate advertising campaigns.
● The owner of the website enters the global market easily and without the need for high cost.
● The ability of the user and competitors to easily compare products and services between sites and obtain the necessary information for each product or service.
● E-commerce provides suppliers with proximity to customers, which facilitates the process of communication to increase production and competitiveness of companies.
● The cost of products is lower than in the traditional market because the cost of creating the online store is lower than the traditional store.
● It provides the seller with the ease of expanding the work through the modernization and development of the online store in the simplest way.

Industries that operate through electronic commerce

Any industry you do business via e-commerce can market for itself such as:
● Electronic devices such as phones, cameras, electrical home appliances and others.
● Handicrafts that are promoted through websites.
● Distance education is included in e-commerce because there are sites that provide educational materials for a fee.
● All that the home needs from various foodstuffs to medicines and beauty products enter the e-commerce space for the use of pharmacies and companies websites to promote them.
● The fields of health and fitness have a space in e-commerce for the availability of medical and nutritional advice through specialized doctors via the Internet.
And other industries, so everything that a person needs can be provided with the click of a button.

Most popular websites

There are many websites around the world, including the global one on a large scale from the countries of the world, and the local one that provides customer services from the same country. Among the most famous international websites are:

● Amazon
● Alibaba website
● Souq.com
● ebay
● jumia website

Reasons for closing advertising accounts on Facebook

If you are a project owner and own a business of your own, then surely you have previously advertised your project or services through the Facebook platform, but has your advertising account been suspended before?
Have you ever wondered why your ad account may be suspended and what are Facebook’s advertising policies?
You can cause your online ad to be accidentally suspended if you violate one of Facebook’s explicit policies.

Reasons for closing an advertising account on Facebook
Facebook has clear policies regarding ad campaigns and if you violate them or your ad does not comply with these policies, the ad campaign will stop, but the possibility of recovering your ad account remains. Among the reasons for closing the ad account on Facebook:

● Circumvention of systems that review ads
By using means to hide the ad content or missing pages, such as using letters or symbols in the ad text in order for the ad content to appear ambiguous.

● Use of emotional content
Such as shocking, inflammatory, or excessively violent content such as:
An advertisement depicting amputation or extirpation of pimples.
An advertisement depicting shocking details of a medical procedure or horrific accident.
An advertisement that promotes violence or contempt or contains inferior expressions.

● Use of controversial content
Which includes the exploitation of political or social issues and crises for commercial purposes.

● Unrestricted access to your ad account
If Facebook notices that a person who was previously blocked is linked to your page or ad account, it will block the ad account, so it is necessary to verify access to your ad account. The reputation of your account is linked to the people who can reach you.

● Negative comments from users
If there are frequent negative user comments, it may result in your ad account being closed even if your ads are not in violation of Facebook’s policies.

● Leave disapproved ads on your account
When an ad is disapproved, it is necessary to delete it directly from your account because leaving disapproved ads may cause Facebook to scrutinize your ads further.

● Advertisement promoting unsafe materials
Such as advertising the sale or use of unsafe drugs or substances and products at the discretion of Facebook.

● Use of personal health content
Do not display content that contains images of unexpected or unlikely outcomes, and do not display or attempt to create negative perceptions of yourself in advertising in order to promote diet or weight loss.

How to maintain your advertising account on Facebook?
By avoiding the reasons mentioned before, you can hire a person who specializes in advertising campaigns to ensure that your ad account is protected and not lost and that it achieves its purpose.

Top 5 Mobile App Development Companies in 2020

Versatile applications convey monstrous chances. While making arrangements for portable applications, you have to make note of all the potential things identified with them – the complete expense for advancement, the market for it, and the specialists in the field of versatile Mobile App Development.

Searching for Developing Mobile applications? Here is the rundown of top Android and ios versatile Mobile App advancement organizations in 2020. From the startup to huge endeavor, these Mobile App advancement organizations will transform your versatile Mobile App thought into an increasingly effective business.

and now we will know more about 5 Mobile App Development Companies in 2020

1-Smarther

A main versatile Mobile App Development organization having around 7+ long periods of involvement with the field of Mobile App advancement. Smarter encourages businesses to arrive at new statures through versatile applications. They move the customer’s thoughts into the real world. The organization has conveyed around 200+ portable applications across different divisions and areas. The top administrations that are given by Smarter are Mobile App plan and advancement, Web structure and Development, Digital Marketing. advancement organizations will transform your versatile Mobile App thought into an increasingly effective business.

2-Apadmi

Established in 2009, Apadmi is full assistance versatile Mobile App Development organization situated in Manchester. The organization represents considerable authority in UI/UX structure, advancement, testing, dispatch benefits and give progressing upkeep to a scope of prominent clients. Apadmi works over various stages from iOS to Windows, Android, and Blackberry. A portion of the organization’s ongoing clients incorporates The Guardian, Aviva, BBC, and the NHS. Late undertakings incorporate the Mobile App and huge scope, transformational venture for the NHS. Apadmi is going up by Howard Simms and Nick Black.

3-BrainMobi

It is one of the main 10 Mobile App Development Companies that is established in 2016. Inside this limited ability to focus time, the group of trend-setters acquired enormous development with high involvement with versatile Mobile App advancement. Giving start to finish versatile-based counseling in Mobile App plan and advancement.

The innovations they were best are Artificial Intelligence, IoT, Augmented reality, Virtual reality, and significantly more. BrainMobi’s administrations upgrade all phases of the SDLC (Software Development Lifecycle) process and convey you quicker and compelling undertakings. Their top customers cleared the path for them to list in the top Mobile App Development organizations

4-Red C

Situated in the very heart of ‘Tech City’ in popular Shoreditch, London, Red C is an honor-winning Mobile App Development organization. Red C structure and create versatile applications for organizations through a consultative approach and give fair key guidance that empowers their clients to develop. The organization represents considerable authority in iOS/Android Mobile App advancement, content administration frameworks, web administration associations, and backend database coordination.

5-Dom and Tom

A Product advancement organization building up the best digital Products concentrating on the most recent advances with Android Mobile App Development, iOS, and web. Their created versatile applications are with top-notch highlights including drawing in structures, high client experience. Dom and Tom are masters in cross-stage Development in both Mobile and site. Conveyed around 120 + local applications and 400+ Hybrid portable applications.

12 3

google ads

Website

Facebook

read also: Reasons for closing advertising accounts on Facebook

read also:best time to post on Facebook in Egypt

Instagram

Twitter

How Do Seller Reviews Appear?

Seller Ratings Are An Automated Extension

How Much Do Seller Ratings Cost?

Take Promises Of Results With A Grain of Salt

read also: How To Improve Your CRO With Social Listening

Should You Try Extensions for Seller Ratings?

They’re being used by all of your competitors.

They’re not being used by any of your competitors.

You’re up against big-box retailers.

learn more about marketing toolbox from time for social

Another Tool in Your Marketing Toolbox: Seller Ratings

Parked And Expired Domains

Authority Of Expired Domains?

John Mueller of Google Talks About Expired Domain

Google And Expired Domains

Expired Domains Have No Ranking Bonus

Google Algorithm Already Handles Expired Domains

Google Expired Domains Update Announcement

Resurgence Of Expired Domain Buying

Adversarial Information Retrieval

Citation :

What is the importance of social listening?

Is it possible to extend social listening beyond social media?

Is it true that social listening is the key to increasing your CRO?

How to use social listening to increase your CRO?

1. Extend your listening range.

2. Listen to things other than social media.

3. Adopt a change-loving attitude.

4. Pay attention to your competitors.

5. Begin taking steps toward CRO success.

The secret to reaching your customers on Facebook:

Step 1: Define your target audience

Step 2: Pay attention to the time zones

Step Three: Look at What the Statistics Say

Step 4: Use Tools and Analytics

Step 5: Schedule Your Posts Using Social Media Automation

Step Six: Consider Running Ads

The best time to post on Facebook in general in Egypt

The best time to post on Facebook in specific fields in Egypt

Best times to share on Facebook for e-commerce

Best time to post on Facebook for media

Best time to post on Facebook for education

Best times to post on Facebook for nonprofits

Best times to post on Facebook for technology

Best time to post on Facebook for healthcare services

How does the Instagram post ranking signals 2021 work?

Best Time To Post On Instagram

The Best Time to Post on Instagram Each Day

Best Time To Post On Instagram During Covid

How to Find Your Unique Best Time to Post on Instagram

What are e-commerce sites?

The importance of e-commerce sites

Industries that operate through electronic commerce

Most popular websites

Top 5 Mobile App Development Companies in 2020