Instagram & social media may appear to be a place where you can freely post about whatever is on your mind and whenever you feel like it. However, organizations must adopt a more strategic strategy.
Every successful social media brand has a data-driven posting plan that determines the optimum day and time to post. Even the most beautiful social media postings won’t help your business if they aren’t shared at the correct moment. When you publish during high-traffic hours, you have a better chance of capturing your audience’s attention.
Fortunately, time for social done the legwork for you and created the ideal Instagram calendar for you to schedule your content to reach more audience and increase your engagement.
How does the Instagram post ranking signals 2021 work?
The type of content that Instagram displays on a user’s feed (be it an image post, carousal, reels, IGTV, or on explore page) is majorly based on six ranking signals. you should know these ranking signals to determine the best time to post on Instagram
- Interests :
Instagram presents its user’s stuff that they are likely to be interested in based on their previous actions and interests. For example, if a user frequently sees, comments on, or likes food-related videos and photographs, Instagram will most likely show them more of the same.
- Relationships With Other Users :
The Instagram algorithm 2021 detects interactions between multiple users in order to determine which material the users prefer to see. If a person likes and comments on a creator’s posts frequently, that user will most likely see more of that creator’s content in their feed.
- Frequency Of Instagram Use :
Frequency refers to how frequently you use the app. Instagram will order posts in your feed based on how much time you spend in front of the screen. If you don’t spend much time with the app, it will show you things it believes you’ll enjoy over time. If you use Instagram frequently, your feed may be more chronological. This is because Instagram wants to show you the best and most recent posts, and it will show you the finest posts since your last visit.
- Usage :
Because of how the Instagram algorithm 2021 works, avid Instagram users’ feeds are more likely to be filled with more variety of content. If you follow a lot of creators, you won’t have to worry about them running out of ideas for what to put on your feed.
- Number Of Follows :
Because of how the Instagram algorithm 2021 works, avid Instagram users’ feeds are more likely to be filled with more variety of content. If you follow a lot of creators, you won’t have to worry about them running out of ideas for what to put on your feed.
- Timeliness
Instagram wants you to be aware of current events and seasons. It’s unlikely that a Halloween-themed post will appear in January. The trending post will most likely appear at the top of your feed.
Instagram will look at a post’s timeliness to see if it’s still relevant to a user’s interests. Because fresh postings are more important to users, Instagram ensures that every user’s feed is filled with timely content.
Best Time To Post On Instagram
Instagram has evolved from a hobby to a science, thanks to its complex algorithm and the secrets of hashtags. If you’re one of the dreamers attempting to break through the iceberg of Instagram fame, you’ll want to know how to make the most of the platform.
One of the most important aspects of gaining traction and vital interactions with your posts is determining the best time of day to post on Instagram. Before you even get into the art of framing captions and following the right kind of people, one of the most important components of gaining traction and vital interactions to your posts is determining the best time of day to post on Instagram.
See also our article about Best time to post on Facebook
The Best Time to Post on Instagram Each Day
While deciding a single best time to post on Instagram is tricky, and in all honesty, most of our studies in time for social have come up with a series of good posting times. Here are some suggestions :
- Best times to post on Instagram: Wednesday at 11 a.m. and 1 p.m.
- Best day: Wednesday is the best day to post on Facebook.
- Most consistent engagement: Weekdays from 9 a.m.–3 p.m.
- Worst day: Sunday has the least amount of engagement for Facebook during the week.
- Lowest engagement: Early mornings and evenings, before 7 a.m. and after 5 p.m. have the least amount of engagement per day.
Best Time To Post On Instagram During Covid
The pandemic caused a surge in Instagram usage during the workweek, which was unusual when individuals went to work on a regular basis. During pandemics, Instagram usage has increased significantly during weekdays and work hours.
How to Find Your Unique Best Time to Post on Instagram
Here are a few tools and features to assist you to figure out when your greatest times are to post on Instagram:
- Based on your history interaction activity, time for social will tell you the Best Time to Post feature automatically estimate your top 7 Instagram posting times.
- Instagram Insights can help you figure out where the majority of your followers are and when they’re online. This isn’t as accurate as Later’s Best Time to Post algorithm, but it’s a good place to start.
- Using a spreadsheet, manually track when you post on Instagram and how your posts perform over time.
