Before we start getting into details about the best time to post on Facebook, we must know that Facebook has more than two billion active users, making it the most used application on the internet in the whole world so far.
This huge audience means that there is a huge opportunity for organic engagement on Facebook. If you consider the current Facebook algorithm. Changes to the algorithm in the past couple of years have emphasized friends, family, and meaningful connection, so content that stimulates real engagement is your best bet.
Combined with a content strategy that meaningfully connects with your audience, you will best meet this need for engagement by posting at times when your users are most active online.
Even as the reach of the Facebook audience continues to decline through disabling and locking ad accounts, determining the best time to post on Facebook can help your business stand out and reach more of your target audience.
However, determining the best times to post can be challenging, and Time for Social is happy to help.
In this guide, we will show you how to determine the best time to post on Facebook in order to increase referrals and reach the largest audience.
Time for Social, as one of the best digital marketing companies in Egypt, would like to share some helpful recommendations about the best time to post on Facebook in Egypt!
The secret to reaching your customers on Facebook:
Like most things in life, timing is everything, and in order to reach your audience on social media at just the right time, you’ll need to reveal when they’re using Facebook.
Step 1: Define your target audience
Step 2: Time Zones and Posting Times
Step 3: Look at the stats
Step 4: Use Tools and Analytics
Step 5: Schedule your posts in advance
Step 6: Consider running ads on Facebook
First of all, Facebook users crave engagement, as 32% of users regularly interact with various posts, leave nearly 5 billion comments every month, and spend about 2 hours 24 minutes a day. And they don’t just exist for social reasons.
Step 1: Define your target audience
Before you can plan your Facebook posting schedule, you need to know who you are trying to reach first. So, start with the basics and define your target audience.
What is their demographic? gender? age?
What exactly do they do for a living?
Where do they call home?
What is their highest level of education?
By answering these questions and outlining the full customer personality, you should be able to gain a better understanding of your Facebook customers as well as when they are likely to use the platform.
Step 2: Pay attention to the time zones
It’s not as simple as knowing the time of day when the most users are likely to see your posts – you also need to consider location. Users are in different regions in different time zones, after all.
You’ll want to schedule your posts based on where the majority of your audience is located, especially if you cater to a global audience
Step Three: Look at What the Statistics Say
Companies have been searching for the best time to post on social media for years, providing marketers with a wealth of useful information.
Especially when it comes to the best time to post on Facebook
Step 4: Use Tools and Analytics
When it comes to improving results, analytics is always your friend.
Once you start posting on a regular basis, you will be able to use your analytics to determine when your customers are most active on Facebook. So the Facebook Statistics page is the best place to start.
Go to your profile and click Insights at the top of your Page to find your Page Insights.
To see if your fans are online, go to the right column and click on Posts. You will be presented with an outline that shows the days and times your fans are most active on Facebook.
Keep in mind that other tools, like FanPage Karma, can help you track the best time to post on Facebook, and it’s often a good idea to compare results from multiple sources.
Step 5: Schedule Your Posts Using Social Media Automation
While it is possible to post all updates manually, we know that scheduling and timing are necessary to create higher engagement levels for all posts.
Step Six: Consider Running Ads
Displaying ads on Facebook is a very effective way to reach your customers.
Given how difficult it is for companies to achieve success with purely organic publications, running ads on Facebook can boost your chances of success.
According to Facebook, the cheapest days to display ads are Sundays and Mondays, while Fridays are the highest. The day of “worst” publication varies by industry.
Here are the main data points according to the compilation of studies, the best time to post on Facebook in Egypt:
See also our article on the best time to post on Instagram
The best time to post on Facebook in general in Egypt
As you’ll see with other social networks, midweek is the peak period on Facebook. The middle of each weekday, from morning to mid-afternoon, are good times to post, which means engagement stays consistent throughout these time blocks.
While people check in frequently throughout the middle of the day to see what’s going on, peak times are approaching for their lunch breaks. When people have more time to scroll through their Facebook feeds and search for interesting posts, engagement increases correspondingly.
On the other hand, late night and early evening combined with weekend days bring relatively low participation. While people may be checking in or posting some updates from weekend activities in the middle of a Saturday, these times aren’t your best bet for reaching the audience.
- Best time to post on Facebook: Wednesday at 11 am and 1 pm
- Best Day: Wednesday is the best day to post on Facebook.
- Most interactive time: weekdays from 9 am to 3 pm.
- Worst day: Sunday has the least amount of Facebook interactions of the week.
- Lowest Participation: Early morning and evening, before 7 am and after 5 pm, is the lowest sharing of the day.
The best time to post on Facebook in specific fields in Egypt
Best times to share on Facebook for e-commerce
Whether you’re promoting an online shopping experience or driving audiences to retail, Facebook plays a major role in your social media marketing strategy. In addition to your unique customer personalities, find your audience when they are most active in these times of posting for consumer and retail goods:
Disclaimer: The heatmaps for each field are more focused to show medium and high-level participation.
- Best times for consumer goods brands to post on Facebook: Wednesday at 13:00 and Friday at 11:00
- Other high participation times: Wednesday 1-3 pm, Friday 10-11 am, and Thursday at 5:00
- Most consistent engagement: weekdays from 10 am to 5 pm
- Lowest participation: Sunday and every day from 10:00 to 4:00.
Best time to post on Facebook for media
Social media is a crowded space for media companies vying for attention, and Facebook’s algorithm can make it particularly difficult to find a place in users’ feeds. Take advantage of these times to post to boost engagement:
- Best times to post on Facebook for media companies: Tuesday 5 pm and Friday 8-9 am
- Other peak times: Wednesday from 8 to 9 a.m., Wednesday to 5 p.m., and Thursday to 5 p.m.
- Most Steady Posts: Tuesday to Friday 9 am-5 pm
- Lowest post: Sunday and every day from 10:00 to 3:00
Best time to post on Facebook for education
Facebook can be a great source of information for educational institutions. Compared to other industries, mornings and nights offer stronger opportunities for school social content on social media to show up, as well as some upsurge in weekend inactivity. Check out the full details of the best times to post on Facebook for education:
- Best times for schools to post on Facebook: Wednesdays at 9 am and Saturdays at 5 pm
- Most consistent engagement: Monday through Friday from 9 a.m. to 3 p.m., and the peak occurs between 9 a.m. and 12 p.m. on those days.
- Saturday from 12 noon to 9 pm is also very active.
- Lowest participation: Sunday is the last interaction, and the lowest participation of schools is every day from 11 pm to 5 am
Best times to post on Facebook for nonprofits
Facebook is a great place to highlight the mission of the nonprofit organization through longer-form posts and discussions, as well as to draw attention to upcoming events. We found that Facebook nonprofits see a lot of engagement during weekday mornings.
- Best time to post on Facebook for nonprofits: Wednesday 8-9 a.m.
- Other times high participation: Thursday 10 am and Friday 8-10 am
- Most consistent sharing: Monday through Friday, 8 a.m. to 5 p.m.
- Lowest participation: Saturday and Sunday show the lowest participation per day, with the worst times being 10:00-5 am every day.
See also our article on creating videos to increase reach on Facebook
Best times to post on Facebook for technology
Even with the challenges of automatically gaining engagement without ads, Facebook is still an essential part of tech companies’ social strategy.
Whether you’re looking to tap into conversations geared toward a B2B audience or a B2C audience, the top time’s tech companies post on Facebook include:
- Best time to post to tech companies on Facebook: Wednesday at 10 am
- Wednesdays from 9 a.m. to 12 p.m. in the prime time during the week as well.
Most consistent sharing: Monday through Friday from 8 a.m. to 2 p.m.
- Lowest post: Sunday and every day from 06:00 to 04:00
Best time to post on Facebook for healthcare services
The social public increasingly expects health care practices to have a social presence. Facebook is a great place to highlight your local practice and provide basic information for current and potential patients. The best times to post about healthcare to reach these audiences include:
- Best time to post healthcare practices on Facebook: Wednesday 9-10 am
- Most Consistent Posting: Monday through Friday, 9 a.m. to 3 or 4 p.m.
- Lowest Participation: Avoid Saturday and Sunday, which have minimum participation, and every day from 9 pm to 4 am
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See also the importance of online healthcare marketing in 2021